Author: bianlijun

Industry Report from Horwath HTL Health & Wellness, issued in May 2021 – Part Two

In the last issue, we explored what characterizes travel in the late, post-pandemic era and how people’s understanding of wellness will change. This issue, the second half of this report aims to suggest how the hospitality industry can leverage people’s growing interest in wellness to flexibly and effectively develop and optimize their services over the next decade.

Leveraging wellness in hospitality

Promoting the end of unhealthy lifestyles

Even before the pandemic, a growing interest in healthy lifestyles, nutrition and exercise were apparent. And although human lifespans have increased over the last century, many more people live in a state of poor health, brought about by a rise in noncommunicable and chronic diseases. These diseases are overwhelming health systems and leading to a propensity for over-medication as opposed to effective lifestyle change. As a consequence, non-communicable and chronic diseases are the world’s leading cause of death, and it can be said that while we have the ability to live longer and better overall, we are not taking full advantage of the wellness knowledge available to us.

Chronic disease is, and will continue to be, the number one health challenge for years to come, and some research papers have even dubbed unhealthy lifestyles that lead to chronic diseases an emerging pandemic, or at the very least endemic within modern society.

Sadly, and fortunately, many chronic diseases are preventable through a pre-diagnostic approach to maintaining good health. According to the Global Wellness Institute, at least 80% of heart disease, stroke and type 2 diabetes, as well as 40% of cancers, are directly linked to unhealthy lifestyle choices, such as sedentary behavior, poor eating habits, smoking, poor sleep, stress and environmental pollutants1.

The coronavirus pandemic has given the world a unique opportunity to re-evaluate modern lifestyle value systems, many of which lead to unnecessarily high levels of stress, anxiety, and burnout, which weakens the body’s immune system’s ability to cope with health issues if and when they arise. For the hospitality industry, this opportunity manifests itself in creating more significant wellness experiences for guests that extend well beyond the traditional spa and fitness offering. From in-room wellness amenities such as air purification filters, circadian lighting, healthy mini-bar alternatives and a more comprehensive selection of teas, waters and amenities to healthy restaurant menus, free-to-use meditation pavilions, larger green spaces, visual healing projections, and binaural music in shared spaces, the opportunities for creating a genuine wellness guest experience are almost limitless. Many of these opportunities should become standard in new and existing developments, even those that do not specialize in wellness as a specific brand pillar or service offering.

Tackling loneliness head on

Loneliness and social isolation reduce our ability to find comfort and help each other. Pre-pandemic research pointed towards a growing worldwide decline in social capital, exacerbated by varied and complex modern, individualistic, and technologically-driven lifestyles2. For many, being surrounded by millions but interacting with few, can be damaging beyond expectation.

The experience and effects of social distancing, physical quarantine and lockdown requirements during the pandemic has only sped up this growing social health issue, leading to greater disconnection than ever before, with a growing emergence of major mental health consequences as a result. It can be assumed that many of these consequences are still to be fully manifested in many people who may remain unknowingly affected for years to come.

According to the Organization for Economic Co-operation and Development, one in every two people experience a mental illness in their lifetime. The economic burden of mental ill-health was expected to grow to more than 4% of the European GDP in 20183, a percentage likely to have exceeded this prediction due to the pandemic and its effects on mental health.

Loneliness is one of the biggest social issues the world is facing today, and is associated with a greater risk of heart disease, depression, anxiety, dementia and premature death. Healthy relationships and social connection are integral to nurturing personal and communal wellbeing and are now more important than ever.

Hotels and resorts have a unique opportunity to provide spaces, communities and offerings which can bring people together. While international travel is yet to bounce back, the lightening of travel restrictions will inevitably lead to a wave of travelers seeking to benefit from these experiences. With a focus on creating spaces that are both communal and free of stress and pressure, a new culture of social wellness can begin to heal the wounds of social isolation within the hospitality environment.

Whether they have a focus on wellness or not, hotels and resorts that provide access to basic health resources and community-focused programming have a chance to develop more memorable and effective social and mental wellbeing experiences. These resources may include fresh and nutritious food, on-site or on-call health and welfare services, green and biophilic recreational spaces and dedicated exercise and wellness programs. One simply used example within wellness destinations is the idea of a community table, which allows for meaningful and organic connection between guests, as opposed to mindless engagement with hand-held devices.

Bolstering the spa menu

As people gain a greater understanding of the serious impacts of living unhealthy lives, wellness travelers are now seeking more specialized treatments to boost immunity and gain quantifiable and data-driven wellness experiences which include preventative medicine, effective holistic therapies and cutting-edge digital approaches to the spa journey.

Treatments that are centered on maintenance and improvement of health in real terms are on the rise. These treatments can include holistic experiences such as thermal bathing, Traditional Chinese Medicine and essential oil therapies, as well as treatments that focus more on the use of technology, enhanced fitness and instantly felt or visible results.

A year of social distancing and spa closures have been devastating for an industry of professionals who make a living through therapeutic touch. Worldwide, spas and centers focused on enhancing and improving wellbeing have been forcibly closed due to the inability to adhere to social distancing regulations. However, it could be argued that these closures were actually counter-productive in providing people opportunities for improved health.

The curative effects of heat

According to Dr. Marc Cohen, a pioneer of wellness and integrative medicine, enveloped viruses such as the coronavirus are sensitive to heat and are destroyed by temperatures tolerable to humans – which is why the human body uses fever to deal with infections and why humans have utilized hot springs, saunas, hammams and sweat-lodges to enhance and maintain health for millennia.

In his paper, “Turning up the heat on COVID-19: heat as a therapeutic intervention”4, he reviews evidence for using heat to treat and prevent viral infections. In the initial phase of infection, heat applied to the upper airways can support the immune system’s first line of defense by supporting muco-ciliary clearance and inhibiting or deactivating virions where they first lodge. This may be further enhanced by the inhalation of steam containing essential oils with anti-viral, mucolytic and anxiolytic properties, and although no clinical protocols exist for using heat to treat the coronavirus, traditional practices and infection control measures based around this theory are expected to be developed and implemented rapidly and inexpensively over the next decade.

Embracing technology

As the effects of the pandemic reverberate across the world of wellness, the ubiquitous term ‘biohacking’ has also re-emerged as a buzzword across the industry and is now finding its way into hospitality. Described as the fastest- growing and most significant health and lifestyle trend this side of the millennium5, the term describes the practice of hacking the body to achieve positive results both physically and mentally.

Yet despite its tech-focused name and Silicon Valley-connotations, incorporating biohacking into hospitality is simpler than it looks. Nutritional provisions, such as specialized diet plans and alkaline drinking water, can help guests maintain their personal bio-hack regime, while more advanced offerings, such as complimentary wearable tech that provides daily biofeedback and in-room nootropic- spiked elixirs, can service the next generation of wellness travelers who are keen to push the boundaries on how far the body, the mind, and even DNA, can evolve.

For hotels and resorts unable or unwilling to offer such wide-reaching alternatives, an extended offering of dedicated fitness, mind & body practice and experiential wellbeing should still become a necessary cornerstone for any destination looking to take advantage of these trends. Integral to maintaining a healthy lifestyle and increasingly popular among guests of all demographics, the hospitality industry will need to continue exploring and engaging with the ever-evolving health and fitness sectors, and wellness managers will need to ensure constant innovation in these areas specifically to remain relevant and leverage opportunities when they arise.

Integrating health & wellness

In addition to a shift in the treatment menu, an arguably more dramatic shift is being seen from the operational side of spa offering and management. As the coronavirus pandemic first emerged, a large focus was put on ensuring touch points and surfaces were clean and sterilized – with some claims suggesting the virus could live on certain materials for days before perishing. However, further epidemiology research suggests that the virus’s surface transmission is not a significant factor in the spread of the coronavirus and that hand washing, face masks, and eye protection should be prioritized6.

What is clear is that regardless of scientific evidence, spa guests will remain actively conscious about hygiene and sterilization and will expect and demand it at all times. Hotels, resorts and spas will therefore be required to normalize the sterilization process and maintain transparency around health screening protocols well after the perceived risks of the virus have diminished. This will ensure peace of mind for every visitor, something crucially important for anyone looking to seek refuge, attain relaxation, and benefit from spa and wellness treatments7.

As our recent industry report that explored the benefits of merging medical and wellness tourism through integrative wellness destinations explained, the concepts of wellness and medical tourism are becoming increasingly interwoven. Spaces traditionally known for holistic wellness programming are incorporating more diagnostics and advanced results-driven treatments into their standard offering, while medically-focused destinations are broadening their approach to health by including more holistic wellness services to complement their treatments.

As the line between health and wellness becomes increasingly blurred, and as people begin to seek preemptive treatments and holistic treatments and lifestyle practices that supplement their recovery, medical destinations are moving away from sterile hospital-style designs by creating relaxing stays more similar to those experienced in hotels or resorts. On the other side of the spectrum, hotels and resorts that have developed a medi-spa offering have shifted their designs to better reflect the cleanliness, results, and professionalism expected from medical establishments.

In order for hospitality destinations to effectively develop an integrated health and wellness strategy, certain key elements need to be considered. If medical therapies are offered in addition to traditional spa treatments, a team of experts or specialists will need to be hired, which in turn will affect the organizational structure due to a need for clearly defined roles for each team.

However, the benefits of offering a more comprehensive health and wellness offering have many positives if the destination is marketed correctly and can attract the right guests for their chosen service platform. With a heightened perception of risks associated with hygiene and physical contact, a balance must be established that both fulfills the need for relaxation and pampering while demonstrating a clear and trustworthy understanding of hygiene, cleanliness and medi-centric services.

Integrative wellness destinations are anticipated to become one of the most sought-after wellness hospitality establishments in the coming years, as they provide a comprehensive selection of services in an environment that is distinctly non-medical. For any hospitality company looking to expand its offering to meet the fast-growing demands born out of the coronavirus pandemic, it is recommended that a wellness consultant is hired to guide both owners and operators to create a successful venture at both design and operational levels. Without this guidance, and a detailed roadmap, then results may vary and for those who see wellness as an easy fix-all, there may be disappointment.

Conclusion

In the wake of the coronavirus pandemic, global wellbeing is expected to remain sharply in focus both in terms of physical need and collective cultural narrative. The World Bank estimates as many as 150 million people fell into extreme poverty in 2021 and suggests that a number of middle-income countries will see significant numbers of urban dwellers slipping below the poverty line for the first time, identifying a significant shift in the spending power of those who may have previously had the economic stability to enjoy travel and wellness tourism8.

The wellness economy’s future, and specifically that of wellness hospitality, will therefore be strongly influenced by the significant global changes seen over the last year. Certainly, the predicted growth of the pre-pandemic era will take time to correct, but due to fast-growing trends surrounding health, immunity, and wellbeing, the hospitality industry is poised to see a fast recovery if the correct steps are taken.

Pairing a growing need for, and deeper understanding of, health and wellness in general with a shift in global spending patterns, the consequences of the coronavirus pandemic place hospitality in a unique position to adapt and incorporate health and wellness into the core traveller experience. Therefore, fulfilling demand for new and improved revenue generation opportunities and improving accessibility to impactful personal experiences for a wider guest demographic, must be regarded as a priority.

With more hotels and resorts adopting meaningful wellness as a key service offering, and as the industry as a whole becomes more democratised, wellness tourism growth is very likely to exceed previous expectations despite the economic downturn, and particularly when compared to the wider hospitality landscape. It is predicted that wellness tourism will see an even greater growth rate than the pre-pandemic era by the time the global economy is truly stabilised.

Opportunity rising from crisis

The pandemic has shifted the goalposts for what is expected from the wellness industry and by association, the industries that interact with wellness the most, must adapt accordingly. This paradigm shift presents a unique opportunity for hospitality owners and operators to leverage the popularity and trends associated with wellness to create new profit streams, improve brand position and ensure long term stability of their product for guests, employees and stakeholders, even in the face of any future economic uncertainty.

The inevitable surge of late- and post-coronavirus era travel will emerge hand in hand with strong demand for wellness hospitality, likely exceeding all expectations. Our collective understanding of health and wellbeing has been forever changed by the pandemic, and it is this forced evolution in guest expectation that is driving a new interpretation of hospitality and more comprehensive service offerings. By thoughtfully leveraging wellness, the hospitality industry can utilise this key concept to create a new experiential and multi-layered product, helping it to become more resilient, relevant, and sustainable than in the years preceding the pandemic.

1. 10 Global Wellness Institute – Global Wellness Economy Monitor (2018)
2. Global Wellness Institute – Resetting the World with Wellness: A New Vision for a Post COVID-19 Future (2020)
3. Organisation for Economic Co-operation and Development – Health at a Glance: Europe 2018 (2018)
4. Dr. Marc Cohen – Turning up the heat on COVID-19: heat as a therapeutic intervention (2020) https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7372531/
5. Ingo Schweder – Biohacking: An Inevitable Evolution of Wellness (2020) https://gocohospitality.com/biohacking-an-inevitable-evolution-of-wellness/
6. The Guardian – Clean Break: the risk of catching Covid from surfaces overblow, experts say (2021) https://www.theguardian.com/australia-news/2021/feb/28/clean-break-the-risk-of-catching-covid-from-surfaces-overblown-experts-say
7. Horwath HTL Health & Wellness – Merging Medical & Wellness Tourism in Integrative Wellness Destinations (2020)
8. The World Bank – COVID-19 to add as many as 150 million extreme poor by 2021 (2020)

The splendor of an ancient empire,
the romance that is unique to the country of art,
the spa experience in the midst of wonderful nature and all
other treasures compose the charm of Italy

As the birthplace of the Roman Empire and the Renaissance, Italy has no shortage of great works of art and architecture, and it’s no surprise that it tops the world’s list of world heritage sites. However, what is often forgotten is that Italy is also a great travel destination with stunning scenery and wellness offerings. Lakes, mountains, seashores, spas, you can choose your favorite way to enjoy Italy.

Rome, a capital of glory

Maybe you are not interested in history and culture, but probably you will still make it the first stop of your journey, just like all other travelers.

The Colosseum, standing in the center of the city, also known as the Flavian Amphitheater, is undoubtedly a landmark of Rome. It was the largest of its kind built by the Roman Empire, with a capacity of nearly 90,000 spectators. The central part is the performance area, and the outside is surrounded by layers of stands, about 60 rows. There were two underground storeys with tunnels, cells, and passages where the gladiators, workers, wild animals stayed, who were then lifted to the ground at the beginning of the performance.

Today, although only a part of the structure remains, it still delivers a mighty atmosphere and seems to be a constant reminder of the glorious history of Rome.

You can explore it on your own or join a guided tour to get more information and knowledge of it. Plus, guided tours may take you to certain areas that are not open to the general public.

In the vicinity of the Colosseum are located several other important sites of ancient Rome: the Roman Forum, Palatine Hill, and Nero’s Domus Aurea (Golden House).

Directly across from the Colosseum entrance, Colosseo Metro Caffe inside the metro station offers various coffee, pizza, and appetizers. La Biga on Nicola Salvi Street has a curbside outdoor dining area. On the other side is the trendy Royal Art Café with a rooftop terrace, and on the corner of Capo d’Africa is Osteria Angelino, founded in 1899, serving traditional Roman cuisine. Want the best Italian ice cream? Then go to Gelateria Da Costanza, opposite the San Giovanni in Laterano.

Venice, a romantic town of canals

The best way to enjoy Venice – get lost in one of the city’s streets and alleys, strolling along the canals in search of the next secret corner. And no matter which charming alley you enter again, it’s always easy to return to the city landmarks – Piazza San Marco (St. Mark’s Square) and the Grand Canal.

In addition to the elegant architecture, Piazza San Marco is affectionately known by locals as the living room of Venice, where people come to take a leisurely stroll, chat, drink coffee, and meet with friends.

Enjoying the canals on a gondola is a classic that visitors to Venice have been trying for centuries. Venice is a city of islands, with numerous canals forming the main streets of the city.

The Grand Canal is the most famous and largest of these waterways, traversing the city in an S-shape, connecting important locations such as Piazza San Marco, the Rialto Bridge, and the train station. Four bridges are built over the 3.8 km long canal. The gondolas shuttle back and forth across the canal, stopping at several points along the way. The Grand Canal is lined with magnificent palace buildings with gorgeous Gothic and early Renaissance-style façades.

The many small canals with their unique features are also well worth your time. Whether it’s a boat tour or a stroll along the river, you can feel the breath of time from the historic buildings.

Florence, the home of art

For art lovers, the Uffizi Gallery in Florence is a place that cannot be missed. Even if they are not art lovers, visitors to Florence will be drawn to this gallery to see at least some of the classics of the world, such as Botticelli’s Birth of Venus.

What many visitors to the Uffizi Gallery may not realize is that this magnificent museum is part of a family’s private collection — and only part of that collection.

The Medici family were not only art collectors, but also great patrons of the arts, funding artists’ creations. The family’s last heiress donated the collection to Florence with the stipulation that it would only remain in the city.

As one of the most important art museums in the world, Uffizi Gallery houses an extremely valuable collection of paintings, and in addition, it is also a perfect representation of Italian Renaissance art.

Starting from Room 2 on the second floor, the works are arranged chronologically according to the age of their creation. After Room 13, they are displayed by schools, religion and country.

Lake Como, a picture of waters, villas and gardens

Surrounded by mountains and lush greenery, Lake Como in the Italian Lake District is dotted with charming towns and villas. Since Roman times, it has attracted royalty and nobility to come. A boat ride between the towns and the villas is a wonderful way to enjoy it.

There are many villas and gardens that are free to visitors, so why not get off the boat to enjoy them and continue the journey on the next boat? Many people set aside two days to explore the Y-shaped lake. The luxurious Bellagio Hotel located on a peninsula in the middle of the lake is a perfect place to stay for the night. On the western shore of the lake, you’ll encounter the small town of Tremezzina, while the southern shore is home to Villa Balbianello.

Before you leave, it’s a good idea to study the ferry schedule and plan your stops and return times. Of course, you can also just sit on the boat and let the picturesque scenery pass before you.

Trento: hot springs for wellness

“When you are here, let go of everything and just breathe deeply.” This is what people say about the northern Italian wine region of Trento. Nestled against the majestic Dolomite Mountains and with streams flowing throughout, Trento offers a diversity of wellness options. You can ride and hike in the natural park, enjoy spa treatments, explore charming villages, find artistic treasures, and embark on a healing journey of mind and body amidst picturesque scenery.

More than 10,000 springs bubbling in the mountains and forests make the place a unique hot spring spa destination. Trento is home to six quality and well-equipped spas, each with different efficacy of hot spring water and their own healing features.

The Terme di Rabbi is located in the heart of the Stelvio National Park, at an altitude of 1,200 m. The thermal waters of the spa are from the Cevedale mountains and are rich in carbon dioxide, which is very effective in the treatment of arthritis, vascular diseases, gastrointestinal disorders, problems related to the ear, nose and throat, and anemia.

The SPA offers “Park Therapy”, which combines spa therapy with barefoot walks in the forest, tree hugging and aerobic exercise. In the wellness area, you can experience Kneipp footpaths, herbal baths, as well as massages and beauty treatments. The products used in the spa, “Ferrum-C”, are made from local hot spring water and alpine plants harvested in the valley.

The Terme di Levico and Vetriolo is located within the Valsugana lake district, the first destination in the world to receive a certificate of sustainable tourism from the Global Sustainable Tourism Council.

The Acqua Forte spring of the Terme di Levico and Vetriolo originates from the Panarotta Mountains and is rich in iron, sulfate, copper and arsenic due to the mineral deposit area it flows through, which has a calming effect on the nervous system, relieves stress and anxiety, and helps with respiratory ailments and skin problems.

Terme di Levico and Vetriolo is dedicated to helping guests regain balance through various activities, such as lakeside yoga and nature meditation walks that guide guests to focus on their breath and body awareness. Other wellness services include massage, physical therapy, exercises, water aerobics and more.

The Terme Dolomia is backed by the majestic Dolomite Mountains and has the only sulphur hot spring in Trento, Alloch, with a constant flow of water into the SPA, rich in sulphur, sulphate, calcium, magnesium and fluorine.

Amidst the natural scenery, the SPA organizes a series of outdoor activities that benefit the body and mind like qigong, short distance mountain bike rides, etc., leading guests to deeply inhale natural energy and improve the immune system, as well as to better dialogue with themselves.

A few kilometers away from Pinzolo, Terme Val Rendena is located in a historic building surrounded by the landscape of the Brenta Dolomites. The iron-rich water from the Sant’Antonio thermal spring is beneficial for respiratory and vascular health, and the water can be drunk directly or inhaled as a spray or bath for healing.

The SPA has created the “Dolomites Nature Wellness” program, with activities designed around movement, breathing and meditation, such as barefoot hiking in the Adamello-Brenta Park or a natural Kneipp experience in Sarca River. Spa facilities include a sauna, hammam and pool.

The Terme di Pejo is another spa inhabiting the Stelvio National Park, 1400 meters above sea level, with thermal waters bubbling up from the foot of Vioz Mountain. What is special about this spa is that it is nourished by three different springs at the same time – The Fonte has good diuretic effect; Antica Fonte is rich in iron, which is suitable for people with anemia; Nuova Fonte features rich carbon dioxide content, which is beneficial to digestive system, liver function, and can help treat gallstones and hypercholesterolemia.

The spa treatments use medicinal plants and local alpine herbs to balance the mind and body. The treatments are complemented by meditation, yoga and breathing exercises, as well as sauna, ice waterfall, sunbathing and fitness experiences.

The Terme di Comano SPA is located in the hotel of the same name, just a few kilometers from Lake Garda, immersed in the peaceful atmosphere of the Ledro mountains and the Judicaria ecological reserve.

The hotel’s thermal water has a near-neutral pH, which is rare throughout Italy. The hot spring has been discovered and utilized in the ancient Roman period. The hotel has a renowned European skin center that focuses on solving skin problems and combating chronic airway inflammation. Wellness experiences include meditation sessions, sensory hikes, forest therapy, and an extensive spa treatment.

Beyond the spa experience, go deep into Trento, wander through the villages and mountains, and embrace nature. Trento has designed different themed hiking trails for hikers. “The Way of Peace” is a walk through WWI military routes, trenches and fortifications. “The Ledro Alps Trek” takes you into a nature reserve in the Ledro Mountains, filled with historical and natural wonders along the way. “The European Path E5” starts in Brittany on the Atlantic coast, crosses the Alps and ends in Venice. Along the way, you will pass by ancient villages, castles and vineyards.

Six of the “Most Beautiful Villages of Italy” are located in Trento, ranging from medieval towns to alpine villages. For green travelers, Trento has many eco-friendly lodging options, with facilities made of natural materials such as wood, stone and glass for both comfort and minimal environmental impact.

Emilia Romagna: delicious SPA

Enjoy life with both gastronomy and SPA. The Emilia Romagna has creatively combined spa experience with the local gastronomy, and the ingredients for the treatments come from PDO and PGI certified local products of high quality.

Terme di Monticelli, with its “green” flavor, offers body treatments with fresh pumpkin, tomato, artichoke and beet extracts; facials with honey and hibiscus extracts; and body scrubs with sea salt. Gastronomic museums around the area are the Pasta and Tomato Museum, the Parma Ham Museum, Felino Salami Museum, Wine Museum …

Terme della Salvarola’s exclusive local flavors include Vignola cherries, Lambrusco wine, Balsamic balsamic vinegar, as well as chocolate, green apples, wild fruits, milk, pumpkin and more. The wine therapy here is worth a try. Gourmet museums in the vicinity include the Museum of Traditional Balsamic Vinegar and the Museum of Delicatessen Meats.

Terme Felsinee and Terme San Luca, both in Bologna, offer hot beer facial and body treatments. Terme Felsinee also features aromatic hot oil massages, while Terme San Luca offers honey body scrubs in a Turkish bath. Nearby culinary sites include the Potato Museum, the Ice Cream Museum, and the Beekeeping Institute.

Thermae Oasis in Po Delta Park is a fruity spa: grapefruit, lavender, lemon and rosewood facials; pineapple, green tea and white tea body treatments. The nearby Eel Museum tops the list of food museums year-round.

Terme di Riolo’s antioxidant Sangiovese grape treatment is only available here! Other specialties include a body scrub exfoliation experience with coffee beans, brown sugar, honey, bran, fig seeds, grape leaf powder and more. There are also a number of museums around, a Chestnut Museum, a Fruit Growing Museum, an Olive Oil Museum, a Wine Museum, and an Herb Garden.

Highlights of Terme di Castrocaro include luxurious treatments with champagne and rose petals or vanilla and avocado. Floral and herbal massages and aromatic bio-sauna provide the ultimate relaxation experience. After your treatment, don’t forget to try the handmade Italian pizza at Casa Artusi.

Terme di Rimini, located on the beach, specializes in thalasso-therapy. A signature treatment is a marine body scrub that combines hummus, turmeric powder, ginger and seawater. The spa has a salt room where you can experience the benefits of pure sea salt inhalation therapy. The Cheese Museum nearby is sure to delight your palate.

Everyone can find something that appeals to them in Italy, be it the glorious history, great art, picturesque nature or wellness itineraries.