YSL Scent-Sation is a state-of-the-art, in-store experience leveraging neuroscience to provide personalized fragrance advice featuring a neuro-connected headset that uses EEG (electroencephalography) to analyze consumers’ emotional reactions to each fragrance. The experience includes 5 steps: 1. Answer 8 questions, and the algorithm determines which 6 accords are most likely to stimulate you. 2. The captors on the headset register how each olfactory note stimulates your neural activity by measuring the electrical impulses they trigger in specific areas of your brain. 3. Discover your personal likeability curve for each accord to deep-dive into your emotional olfactory profile. 4. Your personal recommendations (3 selected YSL fragrances) is formulated by an algorithm programmed for machine learning. 5. Out of the 3 fragrances, 2 will perfectly match your results, 1 will be unisex or for another gender. Just select your feel-good YSL fragrance.
