Interview with Mr. Carlos Moliner, the CEO of RÖS’S Estética S.L.
Mr. Carlos Moliner founded his company in 1978, starting from a small workshop of only 40 square meters, and until 1987 the activities of the company were limited exclusively to the Spanish market. From then on and little by little, a period of expansion began into export activities. In 2008, the company moved to its current facilities in Castelldefels in Barcelona. At present, RÖS’S premises have 5,500 square meters and RÖS’S company has a presence in more than 25 countries worldwide. Mr Carlos Moliner here shares his opinions with SpaChina.
What trends do you see for the beauty industry?
In recent years, a clear trend stands out in Spain where we no longer talk only about beauty. The health factor has taken paramount importance. Today people not only give importance to their physical external appearance. A healthy lifestyle (physical exercise, healthy eating habits, etc.) has become just as important. Logically, the beauty industry, following this trend, is providing the treatments that the market demands, treatments that, in addition to producing an aesthetic benefit, must be consistent with promoting well-being and health.
What, then, are the latest trends for the wellness industry? Are there any advanced new technologies that you would point to?
Continuing in the line already discussed of well-being and health being a priority objective, the technology that has best adapted to these principles is diathermy because it allows the body’s defenses to be increased and therefore reinforces our immune capacity to fight diseases. Our Binary Premium is a very clear example of this synergy of aesthetic results and health enhancement. At a more aesthetic level, body treatments (such as obesity, flaccidity and cellulite) continue to be very important in our industry. Therefore, treatments focused on remodeling, firming and toning, such as our latest Roll Systemic, which has been presented at the last CosmoBeauty fair in Barcelona last February, are widely well accepted.
What advanced physiotherapy technology does ROS’S offer which is used for recovery solutions? What kind of treatments do you provide to reach the goal?
In the field of physiotherapy, our company has made a great contribution to this sector because we are the first company to achieve a diathermy of strong power that is also portable. At the same time, we have developed and patented a new diathermy application system through hands-free and systemic bracelets. Traditionally physiotherapy treatments are specialized in two groups: on the one hand, pain-related treatments; on the other hand, muscle and bone regeneration and recovery treatments. In Spain, we have witnessed a third treatment that each year is gaining social acceptance, recognition and importance: I am talking about pelvic floor treatments, which are increasingly in vogue. RÖS’S is very proud to be able to bring to the market a machine that helps improve the level of health and well-being of the person receiving the treatment. As a result, I am very proud to announce that RÖS’S has received the award of the Most Innovative Company (granted by the Spanish Ministry of Science and Innovation) and the Best Treatment Appliance of the Year (granted by Vida Estetica at COSMOBEAUTY Barcelona 2022).
Aesthetic technology: The RÖS’S product range offers solutions for beauty salons and wellness centers. Please tell us more about this part of your business.
When we are targeting any sector, be it aesthetics or physiotherapy, Ross’s philosophy is that any treatment provided by our products must fulfil two objectives: in the medium term there has to be a noticeable improvement in the skin, texture, tissue and health, while in the short-run an immediate effect has to be visually noticeable from the very first session. Our goal is always to provide our customers with products/technology that make possible a fast return on investment. By providing profitable tools to our clients and a high level of satisfaction to their final customers, we are achieving strong customer loyalty at all levels.
During the COVID period, have there been any difficulties for the business?
Logically during the COVID period, like all companies, we have suffered a strong business and financial shock in both growth and sales. In Spain, at the beginning, nobody expected that this health issue was going to last that long. Unfortunately, we were wrong. Once the pandemic lockdown was declared (March 2020) we had to close the company for almost three months. Some of the staff were able to telework from home, but not the production workers, so the impact on manufacturing was bad since it was completely paralyzed. Logically, that the rest of the world has also been “dormant” for a while due to the pandemic, has also limited us. Luckily, after two difficult years, at current we are practically at a pre-pandemic level.
One of the things that has caught my attention the most is the ability that human beings have in times of difficulty to unite more than ever. I detected in all the employees of the company a maximum commitment and predisposition in being able to contribute in any possible way in these difficult moments. In this sense, I feel enormous pride in seeing the human quality of the people who make up the RÖS’S staff.
What do you see as the potential of the China market? What kind of service and support do you provide to your Chinese distributor or partners, to work in the China market? What is the market feedback?
Currently the Chinese market, due to the demographics – a population of 1.4 billion people – and economic factors – sustained growth rates over the last two decades and more – is beyond a shadow of a doubt one of the most important markets worldwide, if not the most. Logically for us, our market presence in China is vital, and it makes me extremely proud to be part of it. I feel truly fortunate to have found an exceptional companion who has made possible the high visibility of our brand in China. So, I must thank the great professionalism of our Chinese team. Without their excellent work, nothing of what has been achieved would have been possible.
We provide our partners with full support in marketing, training, protocols, scientific information, technical assistance, in short, our distributors know that our entire company structure and knowhow is at their disposal. In this sense, we do not consider ourselves only a company of manufactured products but as a service company.
What are your future plans for the next 5 years? To consolidate our leadership in the national market and to expand our presence and growth in the main international markets. We are currently in very advanced negotiations to enter the North American market in the second half of this year. I strongly believe that to achieve these goals, it is necessary to prioritize our R&D policy by allocating significant resources. The development of new, efficient and consolidated products is the vehicle that will make possible this growth in the years to come.
