To transform a traditional SPA into a safe instagrammable space is the new business mode in 2022
Clearly, we have found, clients are more likely to spend money and return to a spa that not only meets their requirements for exceptional service, but also makes them feel elegant. When spa owners invest in trendy decor and interiors, they can inspire clientele to not only become loyal, regular visitors, but also encourage them to share their lifestyle and experience with their friends and family via social media channels.
We believe that the action of evolving typical, standard spas into Instagrammable self-care safe havens will have an advantage in becoming some of the most profitable, successful business models for spa owners in 2022. Spas with elevated, luxurious decor and clean atmospheres will thrive this year. Whether it is a medical spa, salon, or standard beauty spa, we continue to see social media drive the wellness industry, with approximately 45 percent of consumers actively using social media platforms. Creating Instagrammable self-care safe havens can be a driving force in increasing the business’s shareability. These added design and aesthetic elements can really give clients the opportunity for a much-needed escape from their everyday lives and also offer them the pampering they are looking for.
A simple Instagram Story or TikTok review can lead to virality and increased profitability. Spa service demand is often driven by clients who ultimately want to lead healthier, happier, pain-free lives. By investing in decor and aesthetic elements, spas and salons will increase their likelihood of attracting new customers and retaining current clients. Buying into this concept of self-care safe havens is a worthy investment that can drive the surrounding interest and audiences on Pinterest, Instagram, TikTok, Wechat Moment, and Facebook. Not only do clients enjoy their experience, but it also makes them want to share it and influence others.
Design elements like lighting, neutral colors, elevated chairs, and waiting areas attract consumers of all backgrounds, especially men, who statistically spend more money on wellness-based services than women. There are many benefits to creating a self-care safe haven. Not only does it benefit the client’s experience and attraction to the spa, but it also expands the business’s reach and brand awareness on an entirely new level.
The aesthetically pleasing atmosphere can add to the spa’s value, as well as add to the existing high-quality services provided. For example, at our Sand Spa locations in Manhattan Beach, CA, Hermosa Beach, CA, and West Hollywood, CA, it really made the guests to be leaned into the beachfront, seaside locations to create their alluring aesthetic. The spa hired local artists for murals and added neutral color schemes with blues and nudes for an elevated aesthetic beach theme. So, the result is, their clients not only love our facial, massage, nail, and meditation services, but they also love the immersive experience that be provide the minute they walk in to the doors. The spa industry is expected to grow by approximately 13 percent in 2022 — it’s an exciting time to be able to offer clients relaxation and pampering outside of their homes. Elevating the atmosphere of your business will set your spa apart from industry competitors in the new year of Tiger.