By Dr. Michael H. Gold, Founder and Medical Director of Gold Skin Care Center
If we talk about AI, I say AI is definitely affecting the wellness and medical industry, which is the industry I am in. As more and more people utilize the internet for their information, AI seems to be able to track what we are looking for and sends us specific information related to that search.
So many companies are investing in AI to make sure that they are getting their messages to their consumers – whether it be a doctor or provider or to the consumer. They ask for specific information and treatments when they come to the clinic for their consultation. In addition, device manufacturers are also using AI to keep up with the devices that we have, to see how they are being used, and to work with us in gathering data that can be useful for future decision-making.
The major wellness trends that we see from medical skin care field and my point of view, are as follows.
Increased use of neurotoxins like botox and filler injectables in a younger patient population. The companies understand this and are targeting marketing campaigns towards the millennials.
Skin tightening and body contouring are becoming more common place. As the technology advances, we are seeing better results.
Fat reduction – also a major driving force in the aesthetic marketplace these days, with cold and warm technologies that are now proving to be better and better.
Microneedling – this technology, from rollers to pens to RF pins and RF needles has become popular and many new innovations here are making their way into the market to better assist us in rejuvenating and in treating acne scars.
Skin care – as a dermatologist, skin care is essential, and we are seeing the development of many new skin care products.
I think that many of our clients that are interested in anti-aging or longevity are not going to a medical facility – especially one connected to a hospital – as they feel they are not “sick.” This opens the door for the spa environment, which can educate and work with clients on the proper ways to take care of their skin.
Many spas are willing to get into medical, but as they could be limited by medical license issues, this depends on where you are located and what the laws are that govern their area. Some spas are lacking medical knowledge and skills, they tend to use medical or semi-medical devices to help. I have seen some of this in China. Medical devices are potentially harmful if used incorrectly, and they should only be used by those with the proper credentials and licenses. Whether you are doing laser hair removal or photorejuvenation or skin tightening, one must learn the devices and how best to use them. Attending meetings and getting firsthand experience is essential. This is not only for the person using the device but also the medical person overseeing the entire operation. The laser companies are excellent in providing appropriate training and should also be utilized here.
When the spa does something that may be more “medical,” it is important for that spa to have a connection to a knowledgeable medical provider and that the personnel in the spa are trained appropriately for taking care of the skin concern. That’s a must. Never cross the line to do something illegal in China.
Many people seek out dermatologists doctors to address their anti-aging concerns, because we are the world’s experts in taking care of the skin. We understand the skin beyond what we see on the skin surface, and a professional of skin is always to be respected, and their advice is trustworthy. Many people also go to spas because they can provide expert care and advice and as they are becoming more sophisticated, they provide a valuable service in the skin care market.
As a medical skin care doctor, my way of staying healthy and keeping good skin and body condition is walking. I like to walk every day, at least 10,000 steps. I also play golf and eat as healthy as I can. I wear sun screen every day and take care of my health condition regularly, which I think is very important.
