The South Korean beauty giant Amorepacific has created an ‘industry first’ mind-linked Bathbot that recommends fragrances and colours based on consumers’ brainwaves. The users firstly put on the wireless headset which reads their brainwaves. Algorithm detects their emotions in real time, recommends the most ideal fragrance for their current mood and also the matching colors for the fragrance. Then the bathbot will make the bath bomb using the users’ own mind data in just 1 minute. Developed in partnership with R&D hub IMEC, the ergonomically-designed headset identifies three indicators – valence, arousal and preference – to determine the emotional state of the user. With the link between wellness, emotions and personalisation growing ever stronger, Changwook Cheung, researcher at Amorepacific, explores the brand’s advancements in technology and spotting wellness trends of the future.
