In order to best meet the needs of the China market, German-Founded sleep brand Emma – The Sleep Company has launched 5 new mattress varieties specifically designed to meet the needs of Chinese consumers. These mattresses are available on the brand’s Tmall store in addition to their range of internationally best-selling signature products. Emma Heidelberg is one of the 5 new stars for China market. This environmentally friendly, anti-mite and comfortable mattress features a top layer of natural latex to make the mattress soft, elastic and pressure-relieving as well as a bamboo charcoal sponge layer to regulate humidity and keep moisture away; seven zones of pocket-springs support the body in a decentralized way and adapt to give individuals a great night’s sleep. The double-sided models feature dual firmness options for consumers.