Category: Interview

  • 安心于自然之境

    安心于自然之境

    访裸心集团首席执行官马偌杰先生

    作为生活方式的引领者,裸心集团凭借十多年在高端度假领域的创新与发展,在打造高品质客户体验、系统性运营管理以及提升品牌价值等方面积累了丰富的经验。集团的业务领域包括裸心度假、联合办公以及生活探索几大版块,旗下拥有裸心谷、裸心堡以及即将新开业的裸心泊(苏州)、裸心岭(南京)等高端度假村,加之联合办公空间裸心社,其中裸心社在2018年与WeWork中国强强联手,共同开创联合办公新格局。

    马偌杰(Manoj Mehta)先生于2005年来到中国,2012年加入裸心任职裸心集团首席执行官。凭借多年的高层管理经验,以及深厚的学术研究背景,马偌杰为裸心集团的发展设立了战略方向,创建规范了运营体系,吸收了大量国内外人才,打造了裸心的企业文化。多元文化的国际背景,加之对中国市场的洞察,不但令马偌杰对裸心中国市场乃至全球拓展上具独到创新的战略把握能力,也使得他将战略思想与执行完美地融会贯通。SpaChina采访了这位资深酒店人,听他与我们分享疫情后的酒店业现状以及应对。

    今年五月后,中国国内的度假旅游行业有所回暖,裸心集团旗下酒店情况如何?

    这次新冠疫情爆发后,中国通过有效管控、流调追踪和预防措施,非常迅速地抑制了疫情的发展,在全世界做出了一个很好的榜样,使国内各行各业得以逐步恢复到正常运营状态。

    裸心一直以来都将客人和员工的健康安全视为重中之重,因此,我们直到3月底、4月初才重新开门营业。重启之后,我们在行业内率先实施了“零接触服务”,使员工和客人安心,更加信任我们,同时也使得我们的生意更快得到恢复,其中以家庭和好友客人为主的休闲度假版块营业额增长了10-20%;

    不过由于很多企业都缩减了2020年的活动预算,以及目前仍在实行的对大型活动的限制,企业客人这块还在逐步复苏中。

    造访裸心的是一些什么样的客人?

    我们的客人大多来自上海和浙江,还有一小部分来自江苏和北京。疫情过后,造访裸心最多的是情侣和家庭客人,他们渴望在自然环境中共度一段轻松愉快的时光,体验一些安全健康的活动。裸心度假村的客房都是独立的,一方面维护了客人的隐私,同时也避免了客人之间的近距离接触,保障了每个人的健康安全。

    裸心一直都以为客人创造独特的自然体验而备受认可,疫情过后,裸心所提供的服务与项目比以往更能吸引到客人,如户外骑马、登山徒步、射箭、户外瑜伽,以及活动之后回到度假村,在恒温泳池畅游、私人按摩浴缸放松,并以舒适的全身按摩疗程结束美好的一天。

    酒店在现在的后疫情时代有没有推出任何与健康相关的入住套餐?

    有的。重新开业之后,我们推出了多项健康套餐、一系列户外活动、威士忌品鉴、新餐点选项、以及裸叶水疗的新按摩疗程。比如,我们近期推出有效期至八月底的“山水凉夏”套餐就囊括了丰富的水上活动、夏日户外活动和清爽餐食。另外,还有“乐活无限”暑假亲子套餐,家长们可以放心地把孩子交给我们一整天,我们将带领孩子体验各类有趣活动,如书法、绘画、草地保龄球、射箭、陶艺、游泳等。父母们大可在池畔休憩品尝饮品,或前往裸叶水疗享受疗程。

    您觉得中国客人目前的消费有没有恢复到疫情之前的水平?

    我相信,至少在休闲旅游这一块,中国国内的旅游消费已经恢复到疫情前的水平。由于持续的边境关闭政策,国人无法出国旅游,这进一步促进了国内旅游的发展。此外,如今家庭和亲友们更愿意进行无需乘坐飞机或高铁的短途旅游。但是,企业团建旅游这一块尚未恢复到疫情前的水平,仍需要一些时间。

    疫情是否会改变人们的生活方式?

    我们已经看到了人们在生活方式上的改变。如今,人们更多看重安全、健康,以及与亲人相处的时光。因此,比起紧罗密布在高楼里的客房,客人们更倾向于选择独栋别墅或套房,除了隐私得到保障外,也更有助于提升健康安全系数,令人安心。而这些正是裸心一直以来所提供的。我们的主要客群是那些希望与家人、好友在纯净的自然环境中共度美好时光的客人们,而度假村内的别墅厢房、奢华小院、夯土小屋也都是独栋单位。

    人们生活方式的变化也催迫着酒店管理团队思考如何在疫情后为客人提供他们所需要的服务,“接触最小化”则是其中最重要的一点。裸心在重新开业后在行业中率先推出了“零接触服务”,我们将自己在疫情期所学到的东西融入到酒店运营中,其中包括在客人抵达之前便为其做入住登记,客人凭借指定二维码便可进入自己的房间。这样一来,在未来我们或许连前台都不需要了,前台员工们可以有更多时间去了解客人,服务客人,而不是整日对着电脑屏幕。

    您觉得今年的最后一个季度,酒店业将会面临什么样的挑战?

    虽然没人知道中国是否会爆发第二波疫情,但是我们充分相信中国政府应对疫情的能力,以及中国人民团结抗击疫情的精神,所以我认为第四季度酒店业不太会面临过大的挑战。2020年伊始,我们从突然爆发的新冠疫情中学到了重要的经验,因此,即使有第二波疫情来临,我们也已经有充足的准备去合理应对。

    能跟我们分享一下关于裸心泊的开业情况么?

    就裸心集团来说,我们计划在今年10月1日新开一家度假村,位于苏州西部的太湖。2020年第四季度,我们可能会再开一家,目前不方便透露细节,我只能告诉大家,它将位于中国北部。

    您对明年国内外的经济的情况怎么看? 我们相信,到明年新冠疫苗就可以面市,那时中国和全世界的经济情况都会迅速复苏,这点对于中国以外的其他国家尤为重要。即便如此,人们的健康和安全意识并不会因此而有任何消减,同时,跨境旅游会依然十分受限。国内旅游将持续增长,企业旅游到2021年会开始复苏。然而,长期的跨境游限制和企业旅游尚未完全恢复的情况会给全世界的城市酒店带来不小影响。国内的某些地区也可能出现一些零星的疫情爆发,因此酒店行业需要一直准备好提供给客人健康、安全、令其心安的服务。

  • Stay Confident and Optimistic

    Stay Confident and Optimistic

    An interview with Mr. Simon McHendry,
    General Manager of The Temple House, Chengdu

    Mr. Simon McHendry, is the General Manager of The Temple House, Chengdu, overseeing operations and leading the team in Chengdu.

    Simon began his career in Asia over a decade ago in 2004 when he relocated from London to Hong Kong and then later to Beijing. With hospitality in his blood and planted in Asia all these years, Simon has gained valuable insights through fully immersing himself in the culture and building genuine relationships.

    In 2015, Simon joined Swire Hotels first as Executive Assistant Manager – Sales & Marketing at The Opposite House, then later in 2016 moved over to EAST, Beijing, taking on the role of General Manager. Having been a part of the Swire Hotels family for over four years in both The House Collective and EAST brands, he embodies the Swire culture and guides the team at The Temple House in the same spirit, encouraging team members to be themselves, make decisions, try new things, and most importantly, to have a sense of humor. He also brings with him to The Temple House a deep understanding of Swire Hotels’ dedication to service, familiarity with culture, as well as a wealth of knowledge and experience in both back-of-house and front-of-house operations.

    Mr. McHendry, who in the first year after he took the position in The Temple House Chengdu in 2019 encountered the pandemic and continues to successfully lead the team through these challenging times, was interviewed by SpaChina.

    China’s domestic tourism has been recovering. How high is the occupancy rate during this summer vacation in July?

    As the Chinese Mainland has eased restrictions on domestic travel, we have naturally seen an uptake in bookings, and July has been the start of very encouraging months for us with occupancy levels over 90%.

    What kind of experiences do the guests want to have during their stay by choosing The Temple House, Chengdu?

    Our guest profile continues to be quite varied, with increased domestic visitors than previously. We are fortunate to have built a loyal following and have many repeat guests who stay with us for business and pleasure, with the average length of stay of 2 nights. They come to experience the beautiful blend of traditional and modern design of The Temple House which is very much a landmark here in Chengdu, amidst the chic Taikoo Li shopping and entertainment paradise.

    Has The Temple House launched any health-related or wellness packages, spa treatments or others in this post epidemic era?

    We are seeing a move towards healthier living. We have recently launched our new summer vegetarian menu at our MI XUN Teahouse, re-introduced our rooftop yoga every Saturday and have a fantastic selection of wellness packages and treatments at our MI XUN Spa including our new MI XUN Ultimate Transformation Journey which includes a 60-minute Bamboo massage, our Venus Legacy V-shape Facial and a wash and style.

    Currently what factors do the guests first consider to choose a hotel to stay?

    In my opinion, it will take some time for domestic consumption levels to consistently reach pre-pandemic levels as confidence in the stability of the situation grows. Therefore health and safety is definitely a greater consideration now when hotel choices are made, which calls for increased sanitation measures. That being said, experience will always be a priority, so engaging hospitality and the introduction of fresh new initiatives and service offerings continue to be of utmost importance. Travelers would probably seek out places that they can fully trust to give them a good balance between safety and impeccable guest experience.

    Will the pandemic affect the traditional ways of the hotel industry and staff work routines?

    In the long-term, I feel that people won’t be fearful of traveling, although they will expect hotels and airlines to increase the frequency for both deep cleaning and daily disinfecting procedures. Hotels will need to adapt and be creative to find different ways to surprise and delight guests, in the face of post-Covid-19 restrictions that may become the norm. As unfortunate as this whole situation has been, it is making the industry that much stronger and equipped to face possible future challenges, and is raising travel expectations and standards globally.

    What challenges do you think the hotel industry will face in future?

    The travel restrictions in place globally will be challenging and rather unpredictable for the hotel industry. Being part of Swire Hotels, our approach is far from formulaic, and the current pandemic situation have encouraged our appetite for innovating and improvising as we steer through the coming months. Our people are encouraged to have fun and be playful, and creativity naturally stems from this to create new offerings and unique experiences. As ever, our team will continue to adapt and respond to the needs and desires of our guests.

    What do you think of the economic situation next year in China and worldwide? What kind of mentality and action should we take to prepare for it? Full effects of the pandemic on the economy have yet to be seen, and there are many factors involved that are out of our control, making it vital for the hospitality industry to be fluid in terms of managing change, as well as keeping optimistic, supportive, and showing solidarity with our communities and guests.

  • 保持信心和乐观

    保持信心和乐观

    访成都博舍总经理Simon McHendry先生

    Simon McHendry,现任成都博舍总经理,于2004年从伦敦迁至香港,后至北京,开始了在亚洲的职业生涯。他对酒店市场充满热忱,多年来融入当地生活并建立良好的人际关系,建立了独具风格的商业见解与洞察力。2015年,他加入太古酒店集团,任职北京瑜舍销售与市场营销行政助理总经理,并于2016年成为北京东隅酒店总经理。四年间,Simon服务于太古酒店旗下的两个不同品牌——居舍系列和东隅酒店,他鼓励员工不断尝试新鲜事物,建立幽默感,在职场上展现自我个性。担任成都博舍的酒店总经理后,Simon凭借自身对太古酒店精诚服务的深刻见解,对当地文化的认知和在酒店运营多年的丰富经验,带来了全新独道的服务理念与诠释方式。

    2019年到任成都博舍后的第一个中国年,McHendry先生就遇到了新冠疫情,这位了解中国国情的资深总经理,带领团队一起顺利地度过了疫情期间最艰难的时间段,又迅速投入到疫情后的繁忙之中,并接受了SpaChina的采访。

    疫情后酒店的入住情况如何?暑假期间入住率怎么样?

    随着中国大陆解除了对国内旅游的限制,我们自然地看到了预订量的上升,7月份对我们来说是一个非常鼓舞人心的月份,入住率超过了90%。

    造访博舍的客人们希望能够获得什么样的入住体验?

    我们整体客人类型依然保持着多样化,国内客人较以往相比有所增加。幸运的是,我们拥有一批忠诚的品牌爱好者,有很多回头客会因为商务或者休闲娱乐入住酒店,平均入住时间为2晚。他们来这里是为了体验传统与现代设计的完美结合。作为成都的标志性建筑,博舍坐落于集购物和娱乐的时尚太古里中,十分便捷。

    在现在的后疫情时代有没有推出任何与健康相关的套餐和SPA疗程?

    我们正向着更健康的生活方式迈进。除了谧寻茶室推出了新的夏日素食菜单,再度开启周六清晨瑜伽,同时我们的谧寻水疗中心精心设计多款健康套餐和理疗,并最新推出谧寻竹萃焕颜理疗,包括竹子按摩60分钟,维锶V脸塑形和洗吹造型。

    后疫情时代的客人们在入住过程中首先考虑的是什么因素?

    在我看来,国内消费水平要持续达到疫情前的状况,还是需要一段时间的,但当下人们的信心正在不断增强。因此,在选择酒店时,卫生及安全性无疑是更重要的考虑因素,这就需要有增强卫生措施的规划。尽管如此,体验感始终是优先考虑的, 因此,热情好客和新产品的介绍仍然至关重要。旅行者会尽可能寻找他们完全信任的地方,让他们在安全和无可挑剔的宾客体验之间取得良好的平衡。长远地看,我觉得大家不会害怕旅行,但他们会期望酒店和航空公司增加深度卫生清洁和日常消毒的频率。

    疫情是否也会影响到传统的酒店行业和人员的例行工作方式?

    COVID-19后疫情期限制也许将为常态,酒店需要在适应的同时具备创造力,以不同方式让客人感到惊喜和愉悦。尽管整体情况很不乐观,但它使酒店业更加强大,有能力应对未来可能的挑战,并在全球范围内提高旅行的期望和标准。

    接下来的酒店业将会面临什么样的挑战?

    全球实行的旅行限制对酒店业来说将是十分具有挑战性的,且相当难以预测。作为太古酒店的一份子,我们的做法远非公式化,目前的疫情形势鼓励我们在未来几个月中不断的创新和掌控随机应变的能力。当我们的员工保持心情愉悦,创造力就会自然产生,为客人带来新的产品和独特的体验。与以往一样,我们的团队将保持适应力,并及时响应客人的需求和愿望。

    您对明年国内外的经济的情况怎么看?我们应该以什么样的心态和行动来做好准备?

    疫情对经济的全面影响尚未看到,涉及到的许多因素都不在我们的可控制范围中。因此,酒店业在管理变革的同时,在我们的社区和客人保持联系、给予支持和保持团结至关重要。

  • Stay Focused on the Domestic Market

    Stay Focused on the Domestic Market

    An interview with Mr. Christophe Olivro, Regional Director,
    Aman China & General Manager, Amanyangyun

    Christophe Olivro, GM of Amanyangyun, has over two decades of leadership experience in the luxury hospitality. Hailing from Caen of France, Christophe began his career in 1996 with Ritz-Carlton. After gaining further experience in the US with Ritz Carlton, Christophe moved to The Dorchester Collection in 2006.

    Christophe joined Aman as General Manager of its star property in Utah – Amangiri, where he spent 2.5 years. Then he further advanced his career with Aman by moving to Asia as the General Manager of Amanpulo, Aman’s property on the tropical Pamalican Island in The Philippines. During his tenure there, Christophe was promoted as the regional director to oversee Aman’s four properties in mainland China as well as Amanpulo. It was during those years that he started to learn about the Chinese market.

    Christophe joined Amanyangyun in early March 2018, where he continued in the role of regional director and successfully led the team to launch Amanyangyun. ‘Each Aman tells an incredible story and Amanyangyun is no exception. It is our group’s most ambitious project to date and I feel proud to be part of this journey to preserve the past,’ said Christophe.

    Since this May, China’s domestic tourism has been recovering. How about Aman in China?

    Aman China resorts have been recovering very well, beating business expectations in the last couple of months since May. The properties, except for the Beijing location, have reached our peak of occupancy, eighty percent and above on weekends and holidays.

    What kind of guests are visiting Aman now? What kind of experiences do they want to have during their stay?

    At this time, there are no international travelers, so mainly leisure guests, single and multigenerational families, couples living locally are Aman’s guests. Their stay will be about 1 to 2 nights, experiencing the nature surroundings with a bike ride in the park or a walk to the organic garden, participating to the activities offered by the Cultural and Discover Centers, visiting the wellness center/spa and its specialists. And last but not the least, food is a major component of their visit, enjoying the different restaurants and afternoon tea MUST be a stop.

    Has Aman launched any health-related or wellness packages or spa treatments in this post epidemic era?

    In the post epidemic period, there has been an increasing awareness and sensitivity to well-being, immune system and being health conscious. Aman has been on the forefront of health related and wellness packages offering different types of wellness/health journey based upon guest behaviours and property location. Amanyanyun just launched Wellbeing and Fitness retreats this summer.

    Do you think the current consumer spending by Chinese guests has returned to the level before the epidemic?

    Domestic tourism consumption has come back and even stronger than pre-pandemic levels. Chinese customers have buying power, and the limitation to go abroad has pushed them towards domestic consumption. Key factors are safety, seclusive and relax areas, reconnecting with natural surroundings, outdoor and experiential activities, healthy food options, wellbeing options and ease of traveling.

    Will the pandemic change the traditional ways of the hotel industry and staff work routines? Do people also change their lifestyle?

    Yes indeed. This pandemic has created a new trend in the tourism and hotel industry as much as leisure and business sides of it from traveling to hotels to stay to food options to personal wellbeing and health conscious to hygiene and sanitation regulations. Definitively, there will be more online video meetings and training sessions as business continues to avoid traveling and areas of large movements of people (people in organizations might ask themselves… Do I need to travel?). And people’s lifestyles have changed subsequently.

    What challenges do you think the hotel and hospitably industry will face in the last quarter of this year?

    Hotel and hospitality industry have to reflect on how they have operated in the second part of the year to set a stable business platform for the short term for years to come. My team has taken a different business approach in the last couple of months, set aligned initiatives with strategies and taken lessons learned as we go, as next year is around the corner. Your organization must be agile and adapt fast in an impermanent environment.

    What do you think of the economic situation next year in China and worldwide? What kind of mentality and action should we take to prepare for it? The China economy is resilient in 2020 and will remain strong going into 2021 where there are many uncertainties in the rest of the world. The business model has to stay focused on building a stronger domestic market, which offers many more opportunities than challenges ahead. There might be bumps at times, but you need to have a positive mindset to go stronger through it and be fast to react quickly.

  • 聚焦国内市场

    聚焦国内市场

    访养云安缦总经理、安缦集团中国区域总监Christophe Olivro先生

    Christophe Olivro,养云安缦总经理、安缦集团中国区域总监:负责北京的颐和安缦、杭州的法云安缦和丽江的大研安缦,拥有超过20年的奢华酒店工作经验。Christophe出生于法国北部城市卡昂,他的酒店生涯始于1996年任职于丽思卡尔顿集团。在为美国的丽思卡尔顿酒店服务多年后,于2006年开始在奢华酒店品牌Dorchester旗下的酒店任职。

    Christophe在安缦集团的职业旅程始于美国犹他州的安缦集团旗舰酒店——安缦吉瑞(Amangiri)。之后,第二家是位于菲律宾Pamalican热带岛屿上的唯一的酒店安缦普罗(Amanpulo),期间被晋升为菲律宾的区域总监,也是在那个时候,他同时担任了中国区域总监,开始学习中国文化以及中国市场。

    2018年3月初,Christophe正式加入中国第四家安缦——养云安缦。Christophe表示:“每家安缦酒店都有自己独特的故事,养云安缦也不例外;养云安缦是安缦集团历史上最为雄心勃勃的一个项目,他的起源是拯救万棵百年树龄的大树和数十栋明清古宅,我觉得自己非常幸运,能够最终来到养云安缦继续我的安缦生涯。”SpaChina采访了他。

    今年五月后,中国国内的度假旅游行业有所回暖,安缦的情况如何?

    中国的几家安缦都恢复得非常好,五月以来营业状况超出预期,除了北京的颐和安缦以外,其它几家都有非常高的入住率,周末和假期时的入住率达到80%以上。

    如今造访安缦的是一些什么样的客人?他们希望获得什么样的入住体验?

    由于全球旅行限制,目前几乎没有国际客人,我们接待得最多的是休闲度假游的客人,他们有的是独自造访,有的是情侣,还有全家几代人一起出行的。客人们通常在安缦停留1-2晚,最喜欢的活动包括在度假村附近的公园骑行感受自然、到有机花园散步、参与文化探索中心(Cultural and Discover Centers)设计的各项活动、体验养生和水疗项目并与养生专家对话。当然还有一点很重要的就是品尝美食,他们会把度假村的几家餐厅都尝个遍,其中下午茶是绝对不会错过的。

    安缦在现在的后疫情时代有没有推出任何与健康相关的项目?

    在后疫情期,人们的健康意识明显增强,提升免疫力成为日常话题。安缦一直以来都非常重视健康体验,如今更是基于客人行为和度假村所在地特色推出了不同类型的养生和健康项目,如前不久养云安缦推出了“养云安缦健身之旅”以及“养云安缦静修之旅”。

    您觉得中国客人目前的消费有没有恢复到疫情之前的水平?

    国内的旅游消费已经完全恢复到了疫情之前的水平,甚至超过了之前的水平。中国消费者的购买力非常强,如今在不能出国的情况下,更是进一步驱动了国内消费。健康安全是客人们考虑的主要因素,因此,远离人群的自然环境、舒适放松的氛围、户外活动、健康餐食、养生体验、旅行的便捷性会对他们尤其有吸引力。

    疫情是否会改变传统的酒店行业和人员的例行工作方式?人们的生活方式是否也会发生改变?

    肯定会的。从休闲和商旅两方面来看,这次疫情都给旅游和酒店业带来了新变化,客人在入住、餐饮、养生等方面都会有新要求,特别是对安全卫生规范的要求。在商旅方面,由于目前仍不建议人员的大规模流动和聚集,很多企业会首选线上会议及培训(企业人员确实会考虑:我真的需要出差吗)。当然人们的生活方式也会随之改变。

    下一步中国安缦将会怎样应对后疫情时代的需求?

    酒店同仁们确实需要好好想想下半年该做些什么,建立稳固的商业战略,应对接下来几年可能面临的挑战。在过去几个月,我和团队就采取了与以往不同的运营管理策略,开展与整体战略相符的项目,积极总结经验,以期在明年获得更好的发展与突破。酒店管理团队必须得足够敏锐和灵活,根据环境做出及时调整。

    您对明年国内外的经济情况怎么看?我们应该以什么样的心态和行动来做好准备?

    2020年中国的经济恢复得很好,相信在2021年会继续保持增长,然而世界其它国家和区域仍存在许多不确定因素。酒店的商业模式应聚焦在打造更强大的国内市场,在未来,这个市场里的机遇是多于挑战的。当然有时不免会遇到困难,但我们必须以积极的心态去面对,从而在历经困难后变得更加强大,同时培养出迅速应对情况的能力。