Author: bianlijun

  • The Kingdom of Smiles

    The Kingdom of Smiles

    Amazing islands and beaches outline the tropical
    landscape of Thailand while the small towns in the north
    embrace visitors with timeless tranquility. Beyond all
    these, the time-honored Thai wellness practices deliver
    complete healing to the body and soul

    Thailand, known as Siam in the old days, is an ancient civilization with over 2,000 years of Buddhist history and now turns to be a popular vacation destination worldwide. The cooler climate throughout the country from November to March each year, coupled with the famous Thai Lantern Festival, which also takes place during this time, makes it a peak tourist season.

    According to scenic areas, Thailand is generally divided into four regions, the north, central, south and northeast. The north is best known for the two small cities of Chiang Mai and Chiang Rai, with idyllic scenery and peaceful ambience. If you are interested in historical sites, you may want to visit the historic city of Sukhothai. This is also the name of the luxury wellness hotel brand “Sukhothai Hotel”, which originated from Thailand and has now opened a property in Shanghai in addition to Bangkok, blending rich Thai style with local characteristics to create a place apart.

    The central region is centered on the capital city of Bangkok, surrounded by a collection of famous attractions such as Pattaya, Hua Hin and Ayutthaya. Bangkok brings out the best of ancient Buddhist culture. Hua Hin, just three hours away from Bangkok, is a traditional Thai seaside destination with beautiful scenery. It’s the home to the renowned wellness resort Chiva-som, which continues its legend with luxurious wellness services, excellent facilities, and constantly evolving wellness programs.

    The south is Thailand’s most prestigious island gathering place, each with its distinctive characteristics against a backdrop of clear water and swaying coconut groves, attracting tourists to return again and again.

    Island Time

    Phuket, Thailand’s largest island, is not only blessed with pristine tropical scenery, but also a long history and rich culture. Hat Patong, Hat Kata, and Hat Karon are some of the main beaches to visit in Phuket, with relatively more developed amusement activities and facilities. From the many water sports in the daytime to the various bar parties at night, these beaches will never let you feel bored. After you’ve had your fill of beach life, take a motorcycle tour around the island, to explore traditional Phuket Towns, visit a weekend market, and sample authentic food at a local teahouse. Then climb up the Phuket Mountain to have a bird’s eye view of the city, or relax in the mangrove-lined Sirinat Marine National Park.

    Compared to the more commercially developed Phuket Island, Koh Samui has retained more of its natural simplicity. Chaweng Beach on the east coast is seven kilometers long, where the soft sand and the sea fall into a crescent-shaped embrace. It is also the liveliest and perhaps the only lively place in Samui, with a wide variety of stores selling food, drinks and small local articles, and offering a wide range of water sports facilities and Thai massages. Heading south, you’ll reach Lamai Beach, a much more tranquil place for a relaxing swim or dive. On the north coast, the cape between Maenam Beach and Bophut Beach is the best place to watch the sunset on Samui. Maenam Beach’s calm waters are especially good for surfing, and the beach is home to many luxury resort hotels, including the W Koh Samui. You can also visit the neighboring Mae Nam Village to stroll over the local market and experience the life of the locals.

    Koh Tao and Koh Pha Ngan are both great options for those who want to escape the crowds. On Koh Tao Island, you often have the luxury enjoying hundreds of meters of sandy beach yourself. The abundance of coral reefs and marine life, as well as the excellent diving conditions, make this place one of Thailand’s most famous diving destinations. Koh Pha Ngan, with its dense jungle and rolling hills, can be reached in just half an hour by ferry from Koh Samui.

    The Tranquil Northern Thailand

    With its fresh air, quiet atmosphere and rich cultural heritage, Chiang Mai slows down time. There are several cafes in the city with fairyland-like scenery, where you should not miss especially on a relaxing summer afternoon.

    60 Doi Chaang Coffee in Mae Rim has a strong tropical feel. Various tropical plants line on both sides of the archway, forming a botanical wall with white hanging tassels that sway slightly in the wind. Waiters and waitresses in Lanna-style uniforms walk around. A small two-story wooden loft stands in the deepest part of the cafe. Both Thai desserts and Thai food, as well as Western snacks and Western food are available here at reasonable prices.

    Fern Forest Café, as the name suggests, is surrounded by tall ferns. The owner is a famous Thai artist who planted this large forest in the center of the city to recreate the scene of the movie “Little Forest”. In addition to coffee, the cakes and bread are also very delicious, and we recommend the white chocolate cake with latte.

    Chom Café & Restaurant in Mae Hia has created a real-life version of Alice in Wonderland, with waterfalls amidst lush trees and clear pond surrounded by flowers. 

    Chiang Rai, another small city in the north, is far from the hustle and bustle and overflows with traditional Thai culture. In recent years, the development of sustainable tourism has become a major feature of the city.

    Rai Ruen Rom Organic Farm hopes to make people more health conscious by consuming organic food, and also allows people who are interested in natural organic farming to gain experience in concrete practices. The farm has camping tents that allow people to become one with nature. The tents are available in 2-person, 3-person and 4-person categories. For more information, visit the farm’s official website: http://www.rairuenrom.com.

    Singha Park, at an altitude of 450 meters, features over 12.8 square kilometers of fertile land. The climate is excellent, the soil is fertile, and the plants flourish all year round. Here, you can not only enjoy the beautiful scenery, but also find many interesting activities, such as walking in the tea garden, feeding the animals, jungle leaping and more. Then go to the Phu Phi Rom restaurant for dinner with a view of the sunset after the activity. For more information, please visit: http://www.singhapark.com.

    Baan Pang Ha is also a great place to experience Thai farming life. The town enjoys a rich culture. Apart from the refreshing cafes and snacks with Northern Thai characteristics, the most famous thing for tourists is the handmade mulberry paper experience here. At the DIY base, visitors will learn to make paper using mulberry plant fibers. The art of mulberry paper began more than 600 years ago when the local tribes used the bark of the broad-leaved tree as a paper material. In addition, visitors can learn to make homemade beauty products, cook and experience original Thai cuisine, learn traditional Thai dances and more.

    Thai Wellness

    Thailand has always advocated a healthy and natural lifestyle, and is not only known as a health center in Asia, but also as a desired leisure destination. According to statistics, the number of Chinese tourists to Thailand in 2018 was as high as 10 million, which shows the important position of Thailand in outbound tourism.

    Thailand’s year-round warm climate, good air quality, and slow pace of life make it a region with a low incidence of cardiovascular disease. In addition, the belief in Buddhism make the people optimistic, calm and happy about things around them. Meditation classes at temples are also an important part of the vacation experience for visitors to Thailand.

    When it comes to Thai wellness, we must first talk about the world-famous Thai massage. “Thai massage originated in the western part of ancient India, and its founder was Shivaga Komarpaj, the royal physician of the King of India, who is still regarded as the father of medicine by the Thai people,” said Mr. Guo Bin, the Founder of TaiOursea, who has studied Thai massage in depth. “His traditional medicine and massage knowledge techniques were brought to Thailand by missionary monks and learnt by the King of Thailand, who inscribed them on marbles and set the marbles on the veranda walls of Wat Pho.”

    “Thai massage has three characteristics. One is centripetal: generally starting from the foot, and moving toward the center of the body, with combined massage techniques. The second is delicateness: Thai massage often uses delicate finger pressure techniques. The therapists work on the guests’ four limbs and large muscle groups with stretching, pushing and pinching, etc., to let the force of the palms evenly penetrate into the muscle, to unblock the meridian channels, eliminate fatigue and relax the muscles. Third, joint mobility: Thai therapists deliver the treatment with the strength of their fingers, waist, and back.” Mr. Guo Bin said. “Thai wellness practice is different from our therapies inspired by traditional Chinese medicine. It doesn’t focus on physical healing alone, but helps us relax the mind as well. While relaxing the body to relieve muscle pain and other conditions, Thai massage also brings one’s heart to peace and guides people to have a deep conversation with their inner self.

    In addition to “Thai massage”, food and sports are also part and parcel of Thai wellness. Characterized by a balance of five flavours: sour, spicy, salty, sweet and bitter, Thai food stimulates the taste buds and gives people a lot of pleasure. Thai food ingredients are natural and healthy, with a wide variety of spices that are good for the body, such as cilantro and basil, which are popular for their antioxidant effects, and lemongrass, which can soothe headaches and gastrointestinal problems.

    Muay Thai (Thai boxing) is a special sport to Thailand, which can exercise the one’s will, body and mind, patience and endurance, and it is taught in elementary schools in Thailand. Golf is also a popular sport in Thailand, and there are many world-renowned golf courses in Chiang Mai and Phuket, where one can enjoy the beautiful scenery while playing the golf.

    Needless to say, Thailand boasts a wide range of luxury spa hotels and resorts. Health and leisure tourism is quite popular in Thailand nowadays. These hotels feature complete facilities, beautiful environment, with local characteristics, thoughtful and considerate services, offering a diversity of retreat programs and health therapies to restore the body and mind. Different aspects of wellness such as detoxification, nutrition, yoga, mindfulness, spa, fitness are perfectly integrated to guide people to restore a balance of body and mind and enjoy the nourishment of nature.

    “In the post-pandemic period, Thai wellness can help people boost immunity, increase self-awareness and inner peace, get in touch with nature deeply, achieve emotional relief and heal the soul.” Mr. Felix Khew, Country Head, China, DUSIT FUDU HOTELS & RESORTS said. “Thai wellness has become increasingly popular in China in recent years, as people are attracted to Thai massage, Thai cuisine and the hotel’s Thai ambience.”

    Thailand is still influenced by the pandemic, which has hit the entire hospitality industry very hard. But on the other hand, it also makes people pay more attention to their own health. Many Thai wellness resorts and spas have dived deeper and innovated on their traditional programs during the lockdown in order to better meet the health needs of customers during the post-pandemic era. For example, the herbal compress treatment has regained its popularity. Herbal compress features strong Thai characteristics, and is filled with a variety of precious herbal extracts. When in contact with the skin, the essence of the herbs quickly penetrate the skin and muscles to relieve fatigue, muscle aches and pains, remove dampness and drive away cold. It’s easy to use with fast results, and the experience is very comfortable, which perfectly caters to the needs of modern people.

    “The essence of Thai healing lies in the use of natural ingredients, combined with unique manual massages, to unblock the body, strengthen the metabolism, improve the immune system, regulate body functions, and release the suppressed internal emotions and stress,” said Ms. Wing Yu, General Manager of Mt.Sapola China. “It also features various natural therapies to target sub-health conditions. To heal the body and mind simultaneously is a dominant character of Thai wellness practices.”

    Many Thai SPA treatments are based on aromatherapy using the most natural ingredients. In the soothing ambience of the spa, people from different languages feel a sense of respect, nobility, security, comfort and pleasure. The spa offerings provides comprehensive healing in terms of the five senses of sight, sound, touch, smell and taste, and subconscious intuition.

    “This is the charm and essence of Thai SPA treatments. Seemingly simple, gentle and soothing, it is able to help guests achieve a total harmony and unity of the body and mind.” Ms. Wing Yu said, “The benefits are all-round: body – heal sub-health conditions; mind – regulate emotions and reduce stress, tension, fear and anxiety; spirit: purify and enhance the potential spiritual energy.”

    *Information provided by: Tourism Authority of Thailand Shanghai Office; Mr. Guo Bin, the Founder of TaiOursea; Mr. Felix Khew, Country Head, China, Dusit Fudu Hotels & Resorts; Ms. Wing Yu, General Manager of Mt.Sapola China

    A List of Thai Spas

    Asia Herb Association. Asia Herb Association is located in the heart of Bangkok, surrounded by large shopping malls, restaurants and cafes. The spa features traditional Thai massages and herbal compress. In the signature treatment, following the traditional Thai prescription, eighteen kinds of natural herbs are crushed and made into a herbal compress, which is heated for an hour before being applied to the body. The treatment can effectively relieve soreness and improve immunity. In addition to Thai treatments, the spa also offers services in Chinese, English and Japanese.

    Cenvaree Spa. Cenvaree Spa is a well-known Thai spa chain. Located on the cliffs of Karon, Phuket, each spa room has a breathtaking view of the sea. The interior is gorgeously decorated and well-equipped. Traditional Thai massages, oil massages and deep tissue massages are recommended. However, there aren’t many spa rooms and advance booking is required.

    Sukko Spa. Sukko Spa is the most popular five-star spa in Phuket, with over 1,200 square meters of space and excellent facilities, about 30 minutes from Patong Beach. The rich Siamese architecture and the interior decorated with royal elements takes you back to the ancient Thai garden. A wide range of treatments are available, such as Thai massages, oil massages, body scrub, aloe vera facial spa, aromatic milk bath, etc. Chinese service is available. 

    Oasis Spa. Specializing in Thai massage and oil massage, Oasis Spa has won many industry awards and the therapists are trained by the head office and are highly skilled. There are three branches in Chiang Mai, each with its own characteristics. The Oasis Spa Chiang Mai, located near Nimman Road, consists of a few single wooden houses in the Northern Thai style, with wooden verandas and lush plants to create a peaceful and romantic atmosphere. The other two branches, Oasis Spa Lanna, located in Chiang Mai’s Old Town next to Phra Singh Temple, and Oasis Spa Baan Saen Doi, located next to the scenic Sukhumvit Mountain, offer a quiet retreat from the hustle and bustle of the city center.

  • 微笑王国

    微笑王国

    众多的岛屿与海滩勾勒出泰国的热带风情,
    泰北小城的清新怡人仿若不受尘世沾染,
    泰式养生之道以传统之姿为现代都市人带来身心灵的彻底疗愈

    泰国,旧日的暹罗,是一个具有两千多年佛教历史的文明古国,也是全球热门的度假目的地。疫情之前,每年的11月到次年3月,整个国家气候凉爽,加之著名的万人天灯节也是在这段时间举行,使其成为了旅游旺季。

    按照景区,人们通常把泰国分成四块,北部、中部、南部和东北部。北部以清迈和清莱两座小城最为有名,田园风光、小清新氛围,吸引了不少人前来,徜徉于时光安宁。如果对历史遗迹感兴趣不妨到历史名城素可泰一游。源自泰国的奢华养生酒店品牌“素凯泰酒店”便是以此命名,如今除了在曼谷,还在上海开出了中国分号,将浓郁的泰式风格与在地特色融合,在时尚魔都打造了一处出离之境。

    中部以首都曼谷为中心,周围汇集着芭提雅、华欣、大城等著名景点。曼谷将古老的佛教文化展现得淋漓尽致。距离曼谷仅三小时车程的华欣风光迤逦,是泰国传统的海滨胜地。这里坐落着老牌养生度假村奇瓦颂,以奢华的养生服务、卓越的设施、不断推陈出新的健康项目,续写传奇。

    南部则是泰国最负盛名的海岛聚集地了,普吉、苏梅这些耳熟能详的名字都是各具特色,水清沙幼、椰林摇曳,吸引着游人一次次前来。

    海岛时光

    泰国最大的岛屿普吉,不仅拥有着纯净的热带风光,也有着悠久的历史文化,500多年前的锡矿基地如今成为著名的旅游景点。芭东海滩Hat Patong、卡塔海滩Hat Kata、卡伦海滩Hat Karon是普吉岛上最主要的几处游玩地,游乐项目和设施已开发得非常完善,从白日的众多水上运动到夜晚的各种酒吧派对,总不会让你觉得乏味。享受够了海边生活后,骑上摩托车来个环岛游,探访充满殖民风情的普吉镇,逛一趟周末集市,去当地的茶餐厅品尝地道美食,再登上俯瞰全城的普吉山,或者到红树林茂密的斯里纳斯国家公园放松心情。

    与商业发展成熟的普吉岛相比,苏梅岛更多一些地保留了下自然淳朴的气息。东海岸的查汶海滩Chaweng Beach长达七公里,柔软的细沙和大海互相印衬,跌落进新月型的怀抱。这里也是苏梅最热闹,可能也是唯一热闹的地方,人头攒动,坐落有各种售卖美食、饮品和小商品的店铺,提供丰富的水上运动设施以及泰式按摩。往南走会抵达拉迈海滩,这里便宁静得多,适合惬意地游泳、潜水,或是参观苏梅蝶园。北海岸的湄南海滩Maenam Beach和波菩海滩之间的海角是苏梅岛欣赏日落的最佳地点。湄南海滩的沙子成浅茶色,平稳的海面尤其适合冲浪,海滩上坐落着包括W在内的许多奢华度假村酒店。还可去到邻近的湄南村,逛逛当地市场,感受当地人的生活。

    对于想要彻底逃离人群的游客,涛岛Koh Tao和帕岸岛Koh Pha Ngan都是不错的选择。在涛岛,你常常能够奢侈地独享数百公尺的沙滩。而丰富的珊瑚礁和海洋生物,以及极佳的潜水环境,也使这里成为泰国最有名的潜水胜地之一。帕岸岛上则有着茂密的丛林和连绵的山峰,从苏梅岛出发,乘坐摆渡,只要半小时就可以抵达。

    怡人泰北

    清新的空气、幽静的城市、深厚的文化底蕴,清迈让时光慢了下来。城市里藏着几家拥有仙境般景致的咖啡馆,令人仿佛走进了世外桃源。

    美令区Mae Rim的60 Doi Chaang Coffee咖啡厅带着浓浓的热带风情。各类热带植物栽种在拱门两旁,形成一道植物墙,白色吊穗随风微微摆动。穿着兰纳风格制服的服务员行走其中,一座两层的木质小阁楼伫立在咖啡厅最深处。无论是泰式甜品和泰餐,还是西式小吃和西餐都应有尽有,价格也合理。

    Fern Forest Café则正如其名,咖啡厅被高大的蕨类植物簇拥。店家是泰国很有名气的艺术家,为了还原电影《小森林》的画面,他在市中心种了这样一大片森林。除了咖啡,店里的蛋糕和面包也都非常美味,推荐白巧克力蛋糕配拿铁。

    美夏区Mae Hia的Chom Café & Restaurant打造了真实版的《爱丽丝梦游仙境》,流水从瀑布坠落,阳光从树枝间倾泻而来,光影变幻,池塘里,鱼儿悠悠地穿过树木的倒影。

    北部的另一座小城清莱,远离喧嚣,洋溢着泰国传统文化气息。近年来,打造可持续发展旅游成为清莱的一大特色。

    莱瑞隆有机农场Rai Ruen Rom Organic Farm希望让大家通过食用有机食品而更加注重养生,同时还可以让对自然有机农业感兴趣的人在实践中收获经验。农场内设有露营帐篷,让人们与大自然融为一体,帐篷有2人铺、3人铺和4人铺可供选择。更多详情可访问农场官网:www.rairuenrom.com。 

    海拔450米的辛哈公园Singha Park拥有超过12.8平方公里的肥沃土地。气候优良,土壤肥沃,植物常年枝繁叶茂,繁花似锦。在这里,不仅可以饱览美丽的风景,还可以找到许多丰富多彩的趣味活动,比如在茶园里散步、向动物喂食、丛林飞跃,活动结束后再去能观赏落日的Phu Phi Rom餐厅吃晚餐。详情可访问:www.singhapark.com。

    邦哈小镇Baan Pang Ha是体验泰国农家乐的好去处。小镇上文化气息浓厚,除了清新的咖啡馆和极具泰北特色的小吃外,最为游客称道的就是这里的手工桑纸体验了。在DIY基地,游客将学习使用桑树植物纤维制作纸张。桑纸艺术早在六百多年前就开始出现,那时当地的部落使用这里的阔叶树树皮作为纸张材料。此外,游客还可以学习自制美容产品,烹饪体验原汁原味的泰式美食,学习泰国传统舞蹈等。

    泰式养生之道

    “阳光、海浪、沙滩”及“慢节奏的悠闲享受”是大家对泰国文化的深刻印象,泰国向来倡导健康、自然的生活方式,不仅被誉为亚洲健康中心,也是人们向往的休闲度假胜地。据统计2018年中国赴泰国游客高达1000万人次,这个数据也说明了泰国在出境游的重要地位。

    关于泰式养生之道,首先是泰国全年温暖的气候,良好的空气质量,和慢节奏的生活习惯,令其本身是个心血管疾病低发的地区。其次是信仰佛教,人们对待事情乐观平和,心情愉悦,例如在寺庙禅修课也是游客来泰国度假体验的一部分。

    说到泰式养生,首先不得不提举世闻名的泰式按摩。“泰式按摩发源于古印度的西部,创始人是印度王的御医吉瓦科库玛,他至今仍被泰国人民奉为医学之父。他的传统医药及按摩知识技法由传教的僧人带入泰国,并由泰王召集,广泛吸收他们的传统医药及按摩的宝贵经验,并铭刻在大理石上,镶嵌于瓦特波的卧佛寺的游廊壁上。”泰合玺品牌创始人郭斌先生深度研究了泰式按摩。

    “泰式按摩有三种特性。一是向心性:一般从足部开始,并向着人体的中心部位多排点压按结合的手法。二是细腻性:多采用细腻的指压手法,着重对人体四肢和大肌肉群进行拉伸推捏等,使手掌心的力量均匀渗透到肌肉深处,以达到疏通经络,消除疲劳,放松肌肉的作用。三是关节活动性:泰疗师会利用手指、腰部、背部等身体的力量去服务。”郭斌先生说,“泰式疗愈有别于我们传统的中医中式疗法,它不再是单一地注重身体的疗愈,还会帮我们去放松心灵。在泰式按摩手法放松身体缓解肌肉酸痛等疗效产生的同时,泰式疗愈特有的‘笃悠悠’,也会让人的内心趋向平静,在一呼一吸之间开启和自我对话的旅程。”

    除了“泰式按摩”,还有美食养生和运动养生。泰国美食,以酸、辣、咸、甜、苦五味的平衡为特点,且浓郁泰菜可刺激味蕾,使人有享受美食的快乐。泰国食材天然健康,大量使用各种对身体有益的香料,例如香菜和罗勒很受欢迎,有抗氧化作用;而更常见的是香茅,可舒缓头痛和肠胃问题。

    泰国的特色运动泰拳,可以锻炼人的意志和身心, 耐心和耐力,这项运动是泰国从小学开始就会开设的体育课程。高尔夫也是泰国流行的运动养生项目,在清迈、普吉等地有不少全球知名的高尔夫球场,在美景中运动使人心旷神怡、陶冶心情。

    而泰国的养生SPA酒店和度假村更不用提了,游客前往泰国,首选的旅游方式就是健康休闲旅游相结合。这些酒店功能设施齐全,环境优美,具有当地人文特色,服务周到体贴,提供多样而齐全的疗养项目以及一系列的恢复身心的健康疗法,无论是排毒、营养、瑜伽、健康美食,还是身心灵全方位的水疗SPA、古老与现代相结合的健身方法,都引导人们打开身心,接受大自然的滋养。

    “事实上,泰式养生有助于在后疫情时期提升人们免疫力,发现自我意识和内心的平静, 深切接触自然,达到舒缓情绪,治愈心灵的目的。”都喜富都酒店集团,中国区首席代表邱国良先生说,“近年来,在中国,泰式养生越来越受欢迎了,人们被泰式理疗、泰菜和酒店环境所吸引。”

    目前泰国仍处于疫情波动期,这对于整个养生度假和SPA行业的打击非常大。但反之,也让大家对于自身的健康更为的关注。很多泰国的养生SPA度假村和SPA们在疫情期间潜心在传统项目上重新深挖与创新,以适应更多后疫情时代的健康需求。例如草药球项目,就重新火了起来。草药球有着浓郁的泰国特色,含多种珍贵草药精华,当与皮肤接触后,迅速将草药的精华渗透到皮层及肌肉,能缓解疲劳,肌肉酸痛,排湿驱寒。使用方法简单、见效快、体验感舒适,非常符合当下现代人对SPA项目的喜好。

    “泰式疗愈的精髓在于:运用天然成分的产品、植物自然能量,来结合独特的手工按摩方式,通过按摩疏通身体堵塞,加强身体代谢,提高身体免疫,调理身体机能,从身体层面释放压抑体内已久的情绪和压力,透由身体来疗愈心灵;也结合各种自然疗法通过疗愈心灵来改善身体层面的各种亚健康。由外而内、由内而外的双重方式同时进行。”Mt.Sapola中国总经理余丽君女士说。

    泰国的很多SPA疗愈,均以香薰疗法为研发基础,用最天然的成分,打造出高质素的身体护理项目,通过SPA在氛围的营造和“五感六觉”的独有疗法,让来自于五湖四海的客人即便是语言不通,都能够感受到尊重感、高贵感、安全感、舒适感、愉悦感。同时从视觉、听觉、触觉、嗅觉、味觉、和下意识的直觉,来做到全方位的疗愈。

    “这就是泰式SPA项目的魅力与精华所在,看似简简单单,轻柔舒缓,行云流水,但真的非常注重让体验者达到身心灵的和谐统一”余丽君女士说,“这其中的妙处包括——调节身:身体亚健康;调节心:情绪、压力、紧张、恐惧、不安;调节灵:潜在心灵能量的净化、转化、扬升,内在自我的绽放。”

    *资料提供:泰国国家旅游局上海办事处;泰合玺品牌创始人郭斌先生;都喜富都酒店集团,中国区首席代表邱国良先生;Mt.Sapola中国总经理余丽君女士

    泰国SPA推荐

    Asia Herb Association。位于曼谷中心,周围坐落着大型购物中心、餐厅和咖啡厅。水疗馆以传统特色按摩和泰式草药为主打特色。经典项目中,遵循泰国传统配方,18种天然草药捣碎制成草药球,加热一小时后,在身体上进行热敷,能有效的缓解酸痛,提高免疫力。除了泰语,水疗馆还提供中文、英文和日文服务。

    Cenvaree Spa。知名的泰国连锁水疗品牌。位于普吉岛卡伦悬崖上的分店饱览优美的海域风光,每间水疗房都拥有无敌海景。内部装潢华丽,设施完善。推荐传统泰式按摩、精油按摩、深层组织按摩。但水疗中心接待量有限,需提前预定。

    Sukko Spa。普吉岛上最受欢迎的专业五星水疗馆,整个水疗馆面积超过1200平方米,设施完善,距离芭东海滩约30分钟车程。浓郁的暹罗建筑风格,内部以素可泰皇室元素装潢,带人穿越回古时的泰国花园。疗程丰富,如泰式按摩、精油按摩、身体磨砂、芦荟面部spa、芳香牛奶浴等。水疗中心提供中文服务。

    绿洲水疗馆Oasis Spa。专注于泰式按摩和精油按摩,获得过许多行业奖项,按摩师由总部统一进行培训,技术精湛。在清迈开了三家分店,各具特色。靠近小资宁曼路的这家分店Oasis Spa Chiang Mai由几座泰北风格的独栋小木屋组成,木质回廊、葱郁植物打造宁静浪漫的水疗氛围。另两家分店一家位于清迈老城中的帕辛寺旁Oasis Spa Lanna,还有一家坐落在风光优美的素贴山旁Oasis Spa Baan Saen Doi,远离城市中心的喧嚣,辟出一块静谧之地。

  • Delivering SPA Products and Culture

    Delivering SPA Products and Culture

    An Interview with Ms. Wing Yu,
    General Manager of Mt.Sapola China,
    CEO of Guangzhou Mandier Trading Co. Ltd.

    Wing Yu

    Mt. Sapola, one of the top three aromatherapy brands in Thailand, was founded in 1997, with its own laboratory, GMP production plant, global marketing companies and training academy. Mt. Sapola can be found at Bangkok landmark malls, KingPower, airport duty free stores and many five star hotels and resorts. The company’s R&D team continues to develop new products year by year and updated all the formulas and ingredients into pure organic in 2019. 

    “We insist on selecting the best raw materials as the core ingredients of our products, so that consumers can enjoy the gift from nature. Mt. Sapola advocates a ‘zero burden’ natural, healthy and sustainable lifestyle, with the aim of making SPA available for everyone everywhere at any time.” said Ms. Wing Yu, General Manager of Mt.Sapola China. “The fragrance of the products is from natural plants, and features diverse layers of notes to make the pleasant aroma linger long.” SpaChina interviewed Ms. Yu.

    What is the star product or product line of Mt.Sapola at SPA?

    To target the needs of customers, we have a complete set of program management systems: 1. SPA management; 2. Sub-health regulation; 3. energy enhancement; 4. private customization.

    In the SPA management system, our signature massage oil is blended with five pure natural essential oils and we have a diversity of essential oil products to target different parts of the body. Among them, the Lavender line is one of the most popular, with Bulgaria’s narrow-leaf lavender as the core ingredient, as well as chamomile and other natural ingredients, which are very effective in anti-aging, promoting collagen regeneration, reducing fine lines, stimulating circulation, relieving stress, improving skin health and relaxing the body and mind. It is an excellent natural antibiotic and antiseptic. Due to the favorable feedback from the market, we plan to make this line an “Urban Favorite” star line, to help more urbanites to achieve a “body, mind and spirit” balance through the unique efficacy and pure fragrance of lavender.

    What makes the brand different? Why is it able to attract professional SPA operators in China?

    First of all, it’s attributed to the quality of the product. Mt.Sapola has very strict criteria for the selection of raw materials. We go to the place of origin for purchase and extract high-quality essential oils with advanced technology. Secondly, the brand image of Mt.Sapola is quite competitive. As one of the top three aromatherapy brands in Thailand, it can greatly enhance the image of the SPA and improve customer satisfaction. In addition, it is the brand expertise. As a famous aromatherapy brand in Thailand, the product image can greatly enhance the style of the spa. Developed based on aromatherapy, our products target both physical and emotional sub-health conditions, to give guests better experience and higher satisfaction. All of our products feature the Thai heritage and make guests better understand the Thai spa culture. 

    Although Mt. Sapola originates from Thailand, it respects the distinctive business atmosphere and consumers’ needs in the Chinese market. While maintaining Thai characteristics, we will continue to develop products and programs that meet the needs of Chinese consumers, allowing spa operators to introduce proper treatments quickly to their guests.

    Are there any difficulties in bringing Mt. Sapola to China? How do you manage to make it stand out in the spa industry?

    Since Mt.Sapola’s entrance to China, we have been endeavoring to fill the gaps in the market, the most difficult part of which is the delivery of the spa concept. We have a complete training and education system, with every process being implemented strictly in accordance with the standards and requirements of five-star hotel services. We strive to deliver multi-dimensional information around brand characteristics, product knowledge, and service concepts. We not only teach the professional spa knowledge, but also convey the spa culture and philosophy, and guide the practitioners to change their service mentality.

    We hope to give some guidance to the operators through our services. There are surely many difficulties alone the way, but with our love for SPA and our belief in the brand of Mt. Sapola, we work with a group of like-minded partners to infuse the SPA culture to the hearts of the customers little by little. It is inevitable to be questioned and denied, but we never withdraw, but fix firmly on the goal. Following the cooperation purpose of “high quality, strong expertise, remarkable service”, we have gained our due share in the domestic SPA market. We also know that this trust and attention from the market is not easy to come by, so we have been constantly pushing ourselves to make the brand better and more perfect. We keep learning new things, studying the new projects and investigating the new models. We align ourselves with the pace of the market, and constantly optimize the product, upgrade the project, improve services to meet the needs of end customers, and achieve a win-win business with the operators.

  • 产品与文化的传递

    产品与文化的传递

    访广州蔓堤儿贸易有限公司CEO,
    泰国Mt.Sapola(蔓堤儿)品牌中国区总经理余丽君女士

    余丽君

    泰国排名前三的香薰品牌Mt.Sapola(蔓堤儿)创立于1997年,品牌设立自己的实验室、GMP生产工厂、全球营销公司以及培训学院;在曼谷地标商场、KingPower、机场免税店都设有品牌形象店,进驻多个度假村及五星级酒店,产品在专业团队的运营下逐年推陈出新,并于2019年最终将产品配方成分升级为有机纯天然。

    “坚持臻选最优原材料作为产品核心成份,让消费者感受来自大自然的馈赠。Mt.Sapola(蔓堤儿)提倡“0负担”的减压健康生活方式,用以易胜繁,天然、环保的思想将SPA变得简单,让每个人随时、随处都可以轻松享受SPA。”品牌中方代表,Mt.Sapola(蔓堤儿)中国总经理余丽君女士说,“产品的香味是以天然植物香气作为香料,按调香原则,有头香、体香、基香的香调,层层递进,让人回味无穷。”SpaChina访谈了余女士。

    Mt.Sapola(蔓堤儿)在SPA里的明星产品或系列是哪款?

    我们拥有完善的项目管理体系,紧贴消费者需求,分为:1.SPA管理系统;2.亚健康调理系统;3.能量提升系统;4.私人订制。

    其中,SPA管理系统中,由五款纯天然精油成份调制而成的按摩油作为引导,单品延伸至身体各部位。薰衣草在体系中相当受欢迎,精选来自保加利亚的狭叶薰衣草,调动植物天然的协同作用,配以洋甘菊等天然成分,有抗衰老及促进胶原蛋白再生的能力,减少幼纹,保持青春,是极佳的天然抗生素及杀菌剂,同时能有效地刺激循环,还具有放松,减轻压力及改善肌肤质素的功效。基于市场给予的反馈,我们计划将该系列产品打造为“都市最爱”系列,通过薰衣草独特的功效、纯正的香味,来引导都市人群关注自身“身、心、灵”的放松。

    品牌有什么与众不同之处?以何吸引到中国的专业SPA经营者来合作?

    答案毋庸置疑,源自于Mt.Sapola(蔓堤儿)的产品品质。蔓堤儿对于产品原材料的挑选,有着非常严苛的标准,我们只在精油提取植物品质最优的原产地进行采购,依据植物本身的特性,提炼出高品质的精油单品。其次就是蔓堤儿的品牌形象,极具有核心竞争力,作为泰国著名的香薰品牌,产品形象能大大提升店铺品味,全系列产品以香薰疗法为研发基础,能同时解决身体和情绪亚健康的问题,由内而外的疗愈,令客人体验感及满意度更高,所有品项我们都遵循泰国传承,让消费者充分了解泰式SPA文化。

    Mt.Sapola(蔓堤儿)虽然源于泰国,但十分尊重中国市场独有的商业氛围及消费需求。在保留本土SPA特色的同时,会不断研发出符合中国消费者习惯的产品和项目,让经营者们实现项目的快速落地启动。

    将Mt.Sapola(蔓堤儿)带回中国的过程里遇到过什么困难吗?是如何让它在SPA行业脱颖而出的?

    蔓堤儿品牌从初入国内开始,我们就在不断的突破市场上的空白。这其中最难的就是理念的传导。我们有一套非常完整的培训教育体系,每个环节都必须严格遵照五星级酒店服务的标准和要求去执行。围绕品牌特性、产品知识、服务理念进行多维度的信息传递。我们既要传授SPA的专业知识,也要传导SPA的文化和理念,更要引导美容从业者的服务心态。只有三者合一,才能真正理解蔓堤儿、理解SPA的含义。 我们将自己当成引路人,希望通过我们的服务,引领更多热爱SPA的经营者们。这个过程确实困难重重,但凭借着自己对SPA的执着、热爱以及对蔓堤儿品牌的信念,与一群志同道合的伙伴们一起,将SPA文化一点点的渗透至国人的心中。这中间难免被质疑、被否定,但我们从没有退缩,始终坚定的朝着目标前行,遵循“强品质、强专业、强服务”的合作宗旨,秉承“感恩信任,回以初心”的合作原则,在国内SPA市场中占有一席之地。我们也深知这份信任和关注来之不易,所以一直在不断鞭策自己要将品牌做到更好更完善。我们去学习新知识、去了解新项目、去考察新模式,时刻保持与市场步调一致,不断的去优化产品、升级项目、提高服务,紧密贴合终端客户的消费需求,做到与经营者们一起实现双赢。

  • The Power of Focus

    The Power of Focus

    An interview with Mr. Guo Bin, the Founder of TaiOursea

    Guo Bin

    In 2012, when I was traveling through Thailand, full of fatigue, I walked into a Thai massage spa. After a relaxing Thai massage, I felt I was fully restored and was so impressed by it. After looking up the materials, I realized that Thai massage is one of the three treasures of Thailand. The massage techniques originate from ancient Indian yoga, and the pharmacology is actually from the Chinese medical classic Huangdi Neijing (The Inner Canon of Huangdi). At that time, however, in China, not many people were interested in relaxing body and mind through spa treatments. Though many Chinese are in sub-health conditions, there weren’t many spas. I realized that Thai spa can be perfectly integrated with TCM to improve the health of Chinese people, so I made the decision to bring authentic Thai massage to China. ” Mr. Guo Bin, the founder of TaiOursea, told SpaChina.

    TaiOursea was founded in 2013. In cooperation with a Thai massage training school designated by the Thai Ministry of Labor, the company established a training center and research laboratory to train professional talents, develop and continually upgrade Thai spa products, with the aim to enhance the professionalism and overall quality of the industry. Over the years, TaiOursea has constantly upgraded its services and products to meet the customers’ needs and has provided millions of customers with the original Thai massage experience. So far, the company has opened more than 60 directly operated spas including one directly operated spa and a technical exchange center in Chiang Mai, Thailand. In addition, it has three training bases in China. SpaChina interviewed Mr. Guo Bin.

    Have you made any local adjustments in the process of introducing Thai massage and services to the Chinese market?

    A pleasant and relaxing Thai SPA journey requires not only massage techniques. We hope that customers will feel relaxed the moment they walk into the spa. We pay special attention to the five senses of customers during the services. After entering the spa, everything they see, hear, smell, taste and touch are infused with Thai style. So they can now enjoy immersive Thai Spa in China. Our customers become younger and younger. This younger generation have higher demand for trendy elements and modern aesthetics. So we keep upgrading our designs. At present, we have launched the 3.0 version of modern style, which has more trendy elements and products that cater for the young people compared to the 2.0 version of Chinese style in 2018.

    The skills of the therapists and the quality of the treatments are key factors in retaining guests. How do you train and assess your staff?

    TaiOursea formed a cooperation with the Thai massage training school designated by the Ministry of Labor of Thailand in 2017 and has established a training and research center to train professional talents and develop Thai spa products to enhance the professionalism and overall style of the industry. TaiOursea Training Center has a senior professional team to provide comprehensive training and assessment for each new employee, and regularly organizes study tours to Thailand for outstanding employees to learn authentic Thai massage techniques and services. We also diligently learn from outstanding enterprises in other industries, and invite experts to come for knowledge and experience exchanges, all with the aim to constantly improve the level of operation and management.

    What are the most popular treatments at TaiOursea? What new treatments and programs are being launched?

    Every guest can find a treatment that suits him or her most at TaiOursea. If you like to stretch, choose the traditional Thai massages. If you are seeking something soothing and relaxing, the essential oil treatments are best for you. If you want to remove dampness and cold, choose the herbal treatments. For relaxation of certain parts of the body, we also have a range of treatments to target.

    In order to improve guests’ experience, our R&D team has independently developed our own product lines. After 2 years of labor, with more than 100 test experiments, and over 1,000 trials on staff, we finally launched the essential oil products designed for Chinese people. In December 2020, we officially introduced TaiOursea·Unruly Line to upgrade our aromatherapy experience. In March this year, we launched our Spring & Summer massage oil package to help customers unblock the body meridians and heal the body. The feedback is quite impressive. Many people say the products make them begin to focus on the body’s self-healing energy.

    In June, TaiOursea extended the aromatherapy experience to the face. We created an innovative aromatic healing experience with a new O+X formula, the precise combination of natural essential oils and technical ingredients, to pamper the skin with oil and improve physical and mental balance and skin health. In the future, we will develop more essential oil treatments and products that can be used at home.

    What’s your thoughts on market competition?

    We are very happy to see the birth of brands that convey health and beauty and healthy competition in the market, which not only guides customers to pay attention to their health, but also allows people to have more choices.

    On the way of continual development, TaiOursea understands more and more about the power of focus. We focus on the development of the subdivisions of Thai massage to improve the quality of our services. We cooperate with the Thai massage training school designated by the Ministry of Labor of Thailand, and have set up several training centers to comprehensively train and assess each new employee. We organize regular study tours to Thailand for outstanding employees, learn from outstanding enterprises across industries, and invite various experts to come for knowledge and experience exchanges in order to improve the operations and management level.

    We hope to revolutionize the massage industry with digital intelligence. We launched our middle ground system in 2020 to collect and analyze a large amount of data to gain insight into customer needs, improve service quality, and provide more personalized services. We have adopted the “community + store” mode of operation to break through the constraints of time and space, give full play to the advantages of the store experience and use the community to enhance the cohesion with customers and build a sense of trust.

    TaiOursea has been continuously improving and optimizing its service standards, and has been recognized by the industry and the society. We have won the “Best Brand of Thai Spa in China in 2017 and 2018” issued by the China General Chamber of Commerce – China National Spa Committee, and been awarded as the “Golden Store” by Meituan and the “Most Influential Enterprise” by China Blue Crystal Award for many years. In 2019, TaiOursea was awarded “Best SPA Culture Award” by 2019 CHIANG MAI SPA AWARDS in Chiang Mai Province, Thailand. In 2020, we won the BLUEPRINT AWARDS and APIDA AWARDS. In the same year, many leaders from the Consulate General of Thailand in Shanghai and the Shanghai Office of the National Tourism Administration of Thailand visited TaiOursea and gave us full recognition and a lot of encouragement.

    What are the development goals of TaiOursea in the next 5 years?

    In the next 5 years, TaiOursea will continue to focus on the subdivisions of Thai SPA, and strive to become a benchmark brand for creating a healthy and beautiful life, as well as an excellent enterprise with high talent efficiency and strong competitiveness. We hope to attract more and more young people to join us, who may grow to become the mainstay of the Thai SPA health and life aesthetics business. We will complete the innovation of digital intelligence and provide personalized services to more people with the help of big date. The research and development team of TaiOursea will continue to launch new essential oil products that extend to all aspects of people’s lives, bringing health and beauty to more people.

    We perceive that more and more young people are becoming “health enthusiasts”. Many of them get used to putting some wolfberry into their vacuum cups. This is in fact a reflection of their interest in wellness. So we will pay more attention to the young people market.