An Interview with Ms. Joy Zeng Caiyun, Founder of AEVUM,
and Mr. Luca Gualdrini, Managing Director of i-Tech Industries
Ms. Joy Zeng Caiyun, a woman who perfectly blends elegant demeanor with business acumen, has forged the distinguished stature of AEVUM today through over two decades of dedication in the luxury skincare field. As the visionary founder and helm of the brand, AEVUM consistently commits to an exquisite art of balance: harmoniously integrating the cutting edge of technological innovation with the profound wisdom of ancient, timeless natural laws. This synergy drives the brand’s relentless pursuit of excellence and continuous elevation in product and service quality.
Reflecting on her illustrious career, Ms. Zeng once spearheaded the expansion of a globally renowned luxury SPA skincare brand in China, an experience that endowed her with deep industry insights and resources. In 2010, driven by her unique perspective on quality lifestyle aesthetics, she passionately founded her dream brand, “AEVUM.” Derived from the Latin “Aevum,” symbolizing “eternal beautiful living,” it embodies immortal excellence and elegance. AEVUM has become a sanctuary curating the world’s finest skincare treasures, including Swiss paramedical pioneer Swissline, Spain’s national skincare masterpiece Natura Bissé, Italy’s health-tech leader icoone®, and the French aromatic essence carrier ORiNERGiE. Together, they weave a splendid narrative of skin perfection and life artistry.
Meanwhile, as a pioneer in skincare and body contouring technology, Mr. Luca Gualdrini, head of i-Tech Industries, has led the brand icoone® to glorious global expansion since becoming Managing Director in 2014. This charismatic and astute business leader, with over twenty years of international sales and marketing expertise, infuses the company’s DNA with profound industry insight and fervent passion. He steers the company in fulfilling its mission of “reshaping quality of life through cutting-edge technology,” persistently exploring the intersection of technology and humanity while grounded in a deep understanding of health, wellness, and beauty needs.
The company unites top engineers and medical experts, dedicating years to pioneering research in skin treatment. Their rich academic achievements and clinical evidence cement icoone’s unwavering customization philosophy: 40 exclusive programs with adjustable parameters offer personalized transformation. The device precisely targets fat deposits, activates circulation and lipolysis, while vigorously stimulating collagen and elastin networks – restoring skin to velvety smoothness and resilience. The accompanying compression garment not only maximizes microstimulation efficacy and phototherapy absorption but also ensures hygiene and privacy through its “zero-contact” design.
Thus, as Eastern natural philosophy meets European bioengineering technology, a revolution in health aesthetics unfolds. The strategic partnership between Ms. Joy Zeng Caiyun, founder of AEVUM, and Mr. Luca Gualdrini, Global General Manager of icoone®, transcends mere commercial representation. It embodies a profound resonance of complementary philosophies: technology makes natural healing more precise; nature makes technological application warmer. SpaChina exclusively interviews these two industry veterans.
Ms. Zeng, what inspired you to introduce icoone? How does this align with AEVUM’s “nature-technology synergy” philosophy?
icoone’s Roboderm® technology showcases technology’s ultimate interpretation of “natural principles.” For instance, its 21,600 microstimulations per minute precisely awaken the skin’s self-healing power – echoing our therapeutic philosophy of “honoring the body’s natural rhythms.” When the device non-invasively activates metabolism and integrates with our other natural therapies like TCM and botanical aromatherapy, it forms a complete wellness chain from surface care to deep renewal. Discovering this synergy thrilled me. It perfectly embodies AEVUM’s fusion of Eastern-Western wisdom and nature-technology harmony. I couldn’t wait to explore further, convinced that “technology makes nature more precise.”
Mr. Gualdrini, how do you view China’s market uniqueness? Why choose AEVUM as a partner?
Based on my experience in China, I see consumers here lead globally in pursuing holistic beauty – from personal aesthetics to demanding excellence in service quality, treatment efficacy, and meticulous details. Success here requires exceptional local partners who share our vision. Meeting AEVUM, I was struck by Ms. Zeng’s unique insights into Eastern-Western wellness, her dedication to service perfection, and professional depth. AEVUM’s understanding of health and mind-body balance elevates icoone® from a “technical tool” to a true lifestyle vehicle – exactly the cultural and practical bridge our technology needs.
Ms. Zeng, given your expertise in global SPA brands, how do you communicate icoone®’s “5-session wrinkle/contour improvement” value to premium clients amid China’s surging demand for non-invasive anti-aging?
For high-end clientele, I convey icoone®’s value through the core concept of “precision empowerment of natural self-healing.”
First, we present scientific evidence: showcasing high-resolution imaging comparisons before and after five sessions, highlighting reduced wrinkle depth and enhanced jawline definition. This visually demonstrates how technology activates the skin’s innate regenerative capacity.
Second, we emphasize its revolutionary experience. Unlike traditional devices that rely on mechanical traction, icoone®’s 3D microstimulation imparts biorhythmic waves to cells, painlessly reigniting collagen production. This perfectly aligns with Chinese elites’ pursuit of efficient yet graceful anti-aging.
Ms. Zeng, could you elaborate on icoone®’s “22 customizable programs + home-care system”?
icoone® acts as a unique “skin awakening master.” Its patented micro-alveoli system delivers 21,600 multidimensional stimulations per minute – enabling a non-invasive dialogue at deeper layers, unattainable by conventional devices. The synergy of LED phototherapy + 3D microstimulation creates photodynamic metabolic channels that directly activate fibroblasts, filling the gap in physical cellular awakening within premium skincare.
The 22 customizable programs allow microstimulation protocols tailored to specific areas – achieving layer-specific precision beyond topical products. Crucially, post-treatment skin permeability increases by 47%, significantly enhancing the efficacy of our recommended high-end skincare and optimizing at-home results.
Drawing from TCM’s “monarch-minister-assistant-messenger” philosophy, icoone® serves as the “monarch ingredient” (core treatment), while the home-care system acts as the “minister ingredient” (supportive regimen). This integrates tech-driven anti-aging into daily rituals, weaving a “regenerative ecosystem for the skin” where technology and nature collaborate.
At AEVUM, we champion beauty as a lifestyle and state of being – encompassing physical vitality, nourishing diets, and mindful wellness. Our approach combines cellular-level renewal during professional treatments with microcirculation-maintaining home care, all harmonized with seasonal wellness rhythms.
Mr. Gualdrini, icoone® is hailed as “the world’s only device enabling 3D microstimulation via micro-alveoli.” How does Roboderm®’s “dual-action suction + compression” design surpass epidermal limitations vs. traditional devices? Why is this critical for delicate zones like eyes/lips?
Traditional devices typically apply unidirectional suction or mechanical rolling, which often overstimulate the skin’s surface and stretch the epidermis, limiting the therapeutic effect to superficial layers, with a higher risk of irritation, especially in fragile zones like the lips or eyes.
Roboderm® was developed to overcome precisely these limitations. It uses a patented dual-action mechanism that combines:
Motorized rollers with a matrix of microperforations, delivering calibrated mechanical compression and a central vacuum chamber that applies rhythmic, fractionated suction.
This synergy creates a multi-micro alveolar stimulation, producing up to 21,600 microstimulations per minute, acting three-dimensionally through the epidermis, dermis, and even subcutaneous layers. The result is a precise, deep, and non-traumatic mobilization of the extracellular matrix and microvacuolar system, reactivating fibroblasts, enhancing circulation, and improving tissue oxygenation.
This effect is especially valuable in delicate areas, where tissue is thin, vascularized, and highly reactive. Roboderm®’s controlled, localized action respects anatomical fragility while still triggering profound tissue regeneration.
While some competitors may claim to act on deeper layers, their technologies often rely on uniform suction or static mechanical forces, without the fractionated, rhythmic, and distributed stimulation that Roboderm® delivers. The real differentiator lies not simply in combining suction and compression, but in how these are applied: dynamically, simultaneously, and with micrometric precision.
This patented method ensures that stimulation is not only effective, but safe, as confirmed by multiple clinical studies (Palmieri, Guimberteau, Scuderi), even on post-surgical skin and scarred tissues, areas where traditional devices often fall short or are not recommended.
In short, Roboderm® surpasses epidermal limitations by working through the skin, not just on it, with an unprecedented level of accuracy and respect for tissue physiology, offering visible results where other devices may compromise comfort or safety.
Mr. Gualdrini, how do you position icoone® in the “light medical aesthetics ecosystem”? Could microstimulation redefine boundaries between “SPA vs. clinical aesthetics”? Are there recent advances in non-invasive anti-aging?
icoone® naturally fits within the rising category of light medical aesthetics, offering the perfect balance between scientific efficacy and wellness experience. In today’s landscape, the boundaries between traditional beauty treatments and clinical aesthetic solutions are becoming more fluid, especially in premium spa environments, where guests increasingly expect visible results alongside comfort and safety.
Rather than limiting icoone® to a single segment, we believe its strength lies in its versatility. It is trusted by dermatologists and plastic surgeons, but also by some of the world’s most renowned wellness destinations. In China, icoone® is already present in luxury spa environments such as Aevum Spa, confirming its appeal in high-end hospitality settings where innovation, elegance, and results must go hand in hand.
This shift is perfectly aligned with the evolving expectations of the Chinese wellness market. Today’s spa guests, especially those who frequent high-end destinations, are increasingly looking for results-driven treatments that feel luxurious, respect the skin’s natural balance, and integrate harmoniously into a holistic self-care routine. icoone® responds to this desire by offering an experience that is both effective and deeply pleasurable, combining advanced technology with the soothing rhythm of a wellness ritual.
Backed by multiple clinical studies, icoone® enhances microcirculation, lymphatic drainage, and collagen activity, making it an ideal non-invasive anti-aging solution. Whether used alone or in synergy with other protocols, icoone® prepares, enhances, and supports tissue health in a gentle yet effective way.
More than technology, icoone® represents a new wellness-medical fusion: precise enough for clinical use, yet pleasurable and safe enough for even the most refined spa experiences. As the spa industry evolves, icoone® offers an opportunity to deliver beauty not just as a ritual, but as a truly transformative experience.