An interview with Ms. Sky Wang, President of La Trinite Group
“Women play a variety of supportive roles, and will inevitably experience energy imbalance, and various stresses and discomforts. They long to be nourished and revitalised,” says Ms. Sky Wang, President of La Trinite Group and a Co-founder of AD VITAM, the natural aromatherapy brand. Understanding the physical and mental challenges faced by modern women, AD VITAM has launched the “Balancing Energy of Youth Treatment” to help women regain a happy and harmonious state of life.
Sky has 20 years of operation and management experience in the commercial market and has been involved in the essential oil area for over 20 years, leading AD VITAM’s business across mainland China, Taiwan, Japan and the UK.
Please introduce AD VITAM to us, including the founding story and the brand philosophy.
AD VITAM is Latin for “for life”. The brand was born from the love of a mother to her child. Twenty-two years ago, my sister, Carita Wang, the Founder of AD VITAM, often took her child who had a cold or fever due to a poor immune system to hospital for medication and injections. However, she was worried about the harm that the chemicals may cause to the little kid. So Carita began to look for a natural alternative to chemicals. Later, she was introduced to aromatherapy, which is safe and has no side effects.
Carita has travelled the world in search of natural plant origins, learned from farmers about planting and extraction methods, and tried thousands of essential oils that can improve energy. With the help of aromatherapy, her child got better and better. I have also benefited from aromatherapy myself for it helped me to recover from my post-natal discomfort and relieved my son’s chronic rhinitis.
In 2003, we founded AD VITAM, a brand that for 20 years has been based on aromatherapy, using 100% natural and high quality essential oils and ingredients, without the use of genetically modified products and without the addition of any ingredients that are harmful to the environment. With a focus on organic and sustainability, in 2017 we had the honor of being the first essential oil brand in Greater China to be dual certified organic by the European Union. Each formula developed by AD VITAM is born out of the love and care for family, friends and loved ones. We also hope that more people will take care of themselves, the environment and the planet through truly pure and natural products of AD VITAM.
Why did you launch the Balancing Energy of Youth Treatment? What trends and needs did you see in the market?
In recent years, products and services that claim to heal both the body and mind are sought after by male and female consumers alike. The “fragrance economy” is growing rapidly in China. COVID-19 has changed the way people live and think. With the advent of the post-pandemic era, there is a prevailing demand among consumers for products or services that can achieve “all-round wellness for body and mind”.
There is a relatively higher percentage of female consumers in the SPA market. Woman, as daughter, wife, mother and also as herself, has always played a “supportive” role. They yearn to be cared, pampered and nourished. All women long to possess a beautiful and youth state full of energy. This is why we have launched the “Balancing Energy of Youth Treatment”.
Who is the target group for this treatment? What problems does it address?
The “Balancing Energy of Youth Treatment” is designed for women between the ages of 30 and 50. At this stage, women are going through more role changes: office lady, new mothers, or experiencing menopause. These multiple roles can cause stress, emotional imbalance, anxiety and sensitivity. It is particularly important for women to have sufficient energy. Only when they are in balance both physically and mentally can they enjoy a sense of pleasure and harmony.
The “Balancing Energy of Youth Treatment” consists of two treatments with different effects – “Blossoming Journey” and “Flowing Journey”.
“Blossoming Journey”: activates the energy of the woman’s waist and abdomen, relieves physical, mental and emotional discomfort caused by hormonal imbalance during the menstrual, postpartum and menopause periods, and replenishes energy from the inside out, allowing the physical and mental energy to awaken and blossom, bringing a feeling of warmth, love and support.
“Flowing Journey”: enhances the smooth flow of the body’s circulatory system, eliminates the stagnant old wastes, promotes blood circulation, resolves chronic edema and stagnation, restores the youthful curves and purifies the mind.
Where can Chinese consumers experience ADVITAM’s Balancing Energy of Youth Treatment? Do you recommend a regular experience?
“Balancing Energy of Youth Treatment” is perfect for both short term repair and long term wellness maintenance. The only time to avoid is the menstrual period. For women who need an intensive repair, put 3 consecutive weeks as a cycle, with 2 local or full body massages per week, based on your specific health needs. After the treatment, continue to use AD VITAM’s at-home products and immerse yourself in the healing power of aromatherapy with essential oil products, baths and daily facial and body care. The treatment is currently available in Taipei’s top postnatal care centre – Gemcare Maternity Center, and is already a well established programme very popular celebrities in Taipei. We are now actively introducing it to the mainland market and expect that this year, women in the mainland will be able to experience the “Balancing Energy of Youth Treatment”.