The skincare trends of 2021 are dynamic and diverse
To say that the skincare industry is ever-evolving would be an understatement. Each year, we see a new crop of ingredients and trends rise to prominence in skincare. In 2020, beauty lovers and experts endlessly raved about plant-based ingredients, upcycling, and inhalable products (to name but a few). This year, we’re expecting the trends to be just as dynamic and diverse. From minimalistic regimens to the rise of microbiome-friendly products, there is bound to be an emerging trend on the list below that resonates with your personal skincare philosophy.
At the end of 2020, Pinterest released its annual Pinterest Predicts report for 2021. Its top beauty prediction? A shift towards skinimalism. The concept is very global and takes into account all skin types of all races. This means we’ll be seeing more people embrace their skin’s natural texture and adopting minimalistic skincare routines. “Simplifying your skincare regimen is a trend I’m supportive of,” says board-certified dermatologist Dr. Rachel Nazarian. “Whether you’re embracing less makeup, and showcasing your natural skin instead, or perhaps just using smarter products that minimize the number of steps in your regimen, this trend becomes increasingly prevalent among young people.”
Last year, many of our favorite celebrities added skincare brand founder to their resume. Rihanna, Jennifer Lopez, Pharrell, and Alicia Keys had us all buzzing with curiosity when they announced the release of their lines. “I expect more celebs will launch their own lines,” says marketing consultant and co-founder of Face Flawless Skin Christene Carr. “With men’s grooming rapidly rising in sales, there is room for another male-backed skincare launch this year. I would also like to see someone like Micheal B. Jordan in a partnership with Neutrogena, Kiehl’s, or even Sheamoisture.”
Sustainable is the New Clean
For so long, beauty brands have employed the use of single-use plastic packaging. Understanding how harmful this is for the environment, a number of brands move towards using packaging made from eco-friendly recyclable materials. “With the younger generation around the world feeling a sense of individual responsibility for their surroundings, skincare companies begin to realize that they have to answer for their business footprint,” Dr. Nazarian says. “Most skincare regimens delivered by high-end skincare products will require a lifetime (or at least YEARS) of commitment, so sustainable packaging will make a massive impact on our environment.” We expect that brands will continue to find innovative ways to make themselves more eco-conscious as 2021 continues.
Dr. Nazarian says that skincare that focuses on skin’s microbiome is surely “the wave of the future.” When we say microbiome skincare, we’re essentially talking about probiotic-infused products that add bacteria to the skin and help it maintain its optimal balance. We predicted that the microbiome movement would go mainstream last year, and you can expect that it will gain even more traction in the coming months. “Live probiotics boost the health of your skin’s microbiome, and when your skin’s microbiome is healthy, you don’t need complicated skincare,” says Dakota Biotech’s Chief Scientific Officer Maya Ivanjesku. “We have known for years how probiotics play an important role in skin health, helping to treat skin disorders, and alleviating symptoms of acne and eczema.”
Who doesn’t love a product that is made just for them? Bespoke skin products trended throughout the past several years, and consumers’ desire to have products tailored to their specific skin type and concerns will carry through 2021. “Personalized skincare brands are useful as long as the active ingredients are scientifically-backed,” board-certified Dermatologist Dr. Morgan Rabach says. “I think they will become more popular as we continue to work from home and go into stores less frequently during Covid.”
Once you complete an online visit, a dermatology expert will create a custom skincare treatment plan based on the selfies and information you provide. Whether you’re dealing with blackheads or persistent breakouts, you’ll receive access to a range of products designed just for you. As it turns out, many people are happy to do so.
Organic and Vegan Skincare
The trend for organic and vegan skincare will continue as well. Smart millennials have become ingredient experts, able to tell whether a product is truly organic or vegan by studying its ingredients. They also start to fill their daily life with organic and vegan things. For example, they would choose organic cotton clothing and organic and vegan food, which has led to the popularity of plant-based meat and eggs.
Nowadays, skincare doesn’t just mean external products or treatment. There’s recently been a rise in the number of oral skincare supplements hitting the market. And we’re not just talking about vitamins, but products such as collagen with high-tech ingredients that actually promote skin healthy, or products that improve the vision damage caused by modern-day viewing of electronic devices. The concept of combining external skincare products and treatments with oral supplements has always been popular with consumers in China, and this trend will continue to unfold in a chic way.
De-stressing Skincare Everyone’s stress levels hit an all-time high in 2020 due to the pandemic, and we’re still feeling the effects in 2021. Taking a moment to do your skincare routine or enjoy a spa treatment can help you decompress during this unprecedented time. It is also a reward for all your endeavors in life. That’s why we foresee that skincare brands will do marketing and promotions by proclaiming their usage of destressing ingredients.
CEO of Phyt’s China
With a master’s degree in Luxury Management from the Institut des Hautes Etudes Economiques et Commerciales (INSEEC,France), Li has been engaged in the cosmetics industry for nearly 26 years and spent 14 years in the aroma field. She met Phyt’s in Paris and brought this organic cosmetic brand to China.