Life Fitness Introduces VR Technology to Make Workouts More Entertaining
With the rapid development of technology, people’s demands for exercise is also changing. No longer satisfied with traditional functional training, they ask for a more entertaining and interactive experience. In order to engage exercisers, Life Fitness continually makes innovations – embedded TVs on treadmills, multi-functional consoles on bikes, and a mobile LFconnectTM app which can track one’s workout data, to name just a few.
Nowadays, as various VR applications flood into our life, Life Fitness follows the trend by joining hands with VirZOOM, a U.S. VR game developer. This partnership will turn Life Fitness bikes into interactive games where exercisers can enjoy shooting, horse riding, rowing or formula racing, adding a lot of fun to a traditional workout. Whether professional gamers or beginners who want to challenge themselves in this new approach, both immerse in it excitedly.
VirZOOM VR upgrade can be easily installed on compatible Life Fitness Lifecycle Upright and Recumbent Bikes with the Discover SE3 or SE3HD consoles. Resistance buttons on the bikes now serve as game play buttons and speed is reflected in the motion of the VR. By putting on a VR headset, exercisers set off on their journeys. You can take part in a Wild West horse race, bomb enemy tanks on a battlefield, boat with pleasure on a lotus river, or gallop through a wonderland as a white horse while burning calories the entire time.
Mr. Amad Amin, Life Fitness Product Director of Digital Experience, remarked: “Virtual Reality brings new excitement to traditional fitness equipment. One of our goals is to continuously enhance the immersive exercise experience on our premium products. Combining the interactive and engaging VR experience with the performance and durability of our Life Fitness products is an example of two innovative technologies coming together. Exercisers forget that they are working out because they are so in tune with what’s going on in the game.”
In March, Life Fitness Lifecycles with VirZOOM will debut at Pure Fitness in Shanghai.
Life Fitness Asia Pacific Headquaters
32F, Global Trade Square, 21 Wong Chuk Hang Road, Hong Kong
Tel: +852 2575 6262
Fax: +852 2575 6894